Head In The Clouds NY feat. ISOxo & Rich Brian at Under The K Bridge Park

88rising, the pioneering and internationally-renowned music and media company globally amplifying Asian talent and culture, and The Bowery Presents, the leading East Coast concert promoter, are preparing for Head In The Clouds New York 2025. This year’s show will make its debut appearance at Under The K Bridge Park in Brooklyn, one of New York’s most unique and trendiest venues, on Saturday, September 20.

New York’s Under The K Bridge will see a new iteration of Head In The Clouds with headliners ISOxo, who’s returning to the venue following sold out shows at Brooklyn Steel and his co-headline performance as ISOKNOCK at Under The K, Rich Brian, who’s set to release his third studio album Where Is My Head? in August, and singer-songwriter KUN, who’s one of China’s top viral artists. Performing among them include global acts Yuki Chiba, GroovyRoom, Juelz, no na, and Gemini, plus rising DJ/Producers Nick Cheo, DJ Mandy and more. The diverse lineup is specially fitted for Under the K’s unique space and draws attention to the ever-growing and adaptive dance genre, curated with prominent international talent spanning hip-hop, trap, house, pop and R&B.

Celebrating its 10th anniversary, 88rising, founded in New York in 2015, has become one of independent music’s biggest success stories. Against all odds, they rose from humble beginnings to be the preeminent global record label and media company focused on Asian culture. 88rising has grown their festival mainstay Head In The Clouds Music & Arts Festival since 2018, having brought one of the largest Asian-centric music festivals in the world to Indonesia, the Philippines and China alongside its years in Los Angeles and New York. They broke down barriers as the first label to have an Asian artist top Billboard’s Hip-Hop/R&B chart, the first label to launch an all-Asian radio channel in North America, and the first and only label to have their own slot on Coachella’s legendary main stage. 88rising has also made forays into film, executive producing and curating the soundtrack to Shang-Chi and the Legend of the Ten Rings, Marvel Studios’ first Asian-American superhero. And later continuing its big screen endeavors with Jamojaya, which premiered at the 2023 Sundance Film Festival, starring multi-hyphenate Rich Brian and was executive produced by 88rising founder and CEO Sean Miyashiro. The label is home to leading artists Joji, Jackson Wang, NIKI, Rich Brian and more.

HEAD IN THE CLOUDS NY LINEUP - IN BILLING ORDER

ISOxo
Rich Brian
KUN
Yuki Chiba
Juelz
GroovyRoom
no na
Gemini
Nick Cheo
DJ Mandy
HOODINI
ADONIX