Partnerships Marketing Manager - RPM

Partnerships Marketing Manager

REPORTS TO: Director of Marketing

THE OPPORTUNITY:

RPM is a full-service agency tailored for live entertainment and experiences. As a client-facing company, we strive for excellence, both to live into the high expectations that we hold for ourselves and to deliver bespoke services to our clients that are rooted in sound strategy and best practices. Our team works directly with clients on campaigns that are effective and progressive in both strategy and creativity. We are looking to expand our team with people who share this passion. Clients include the Broadway shows Hamilton, Chicago, Moulin Rouge!, The Phantom of the Opera, and also Madison Square Garden Entertainment, and others.

THE ROLE:

The Marketing Manager will be a client facing role, as part of the marketing team, creating and executing promotional and partnership opportunities for key RPM clients; oversee marketing needs related to group sales efforts and attend trade shows in the travel and tourism space; and work to both increase our clients’ existing audience base and develop new audiences. This position works closely with internal and external teams for each client to execute ideas collaborating with RPM’s creative, social, client services, project management, and ticketing/sales teams and externally with general management offices, press offices, producing offices, cast members and creative team members.

THE RESPONSIBILITIES:

Work with the Marketing Director on partnership and promotional ideas for multiple RPM clients

Continuously brainstorm unique, show-specific promotions for clients

Pitch and execute promotional opportunities partnerships

Plan and execute production-based promotional events and appearances with cast and creative team members

Work with Media and Social Managers to develop 360-degree, cross-promotional value-adds with media partners

Coordinate with external travel and tourism partners to increase group and FIT business for clients

Serve as primary liaison with General Management offices and group sellers and agents

Serve as primary liaison with industry-standard sales partners

Work with RPM Client Directors to prepare and present materials for recurring client meetings

Delegate and manage workflow for a Marketing Associate as related to support for the above

YOUR TYPICAL DAY AT THE OFFICE:

Your day kicks off with a client meeting at the office. You walk the producer through a high-profile partnership you’ve set up with a trendy clothing brand — a relationship that will provide national exposure for the client through both digital initiatives and an in-store event at the retailer’s Manhattan location. After the conversation, there are still some details that need to be ironed out, so you hop on the phone with the partnerships manager at the clothing brand to finalize terms of the agreement. While you’re finishing up that phone call, you get an email from another client who’s got a light sales week coming up and is looking to move mid-mezzanine tickets at an aggressive price. You put together a quick proposal for a discount push through a popular ticketing service, with the plan calling for you to coordinate a launch later in the week. After a call with a GM about an upcoming event for group sales agents, you head to the theater to facilitate a talkback event with an important group attending the performance.

HOW DO YOU DEFINE SUCCESS?

The ideal Partnerships and Promotions Manager will find success in developing and executing successful partnerships that leave both the client and the partner impressed with the results.

THE REQUIREMENTS:

3-5 years of partnership marketing in a live or entertainment marketing industry

The ideal candidate will be personable and professional with a natural ability to multitask

Schedule-driven and results-focused

Able to work both independently and collaboratively

Excellent communication and organizational skills

A true problem-solver who’s able to anticipate roadblocks and offer solutions

Entrepreneurial spirit with an ability to cold-call and pitch promotional partners

Passion for the New York theater, arts, and culture scene

Late night, early morning, and weekend work will be necessary at times

Be proficient in Google Suite services (Docs, Sheets, Slides, Drive)

Passion for working with people and providing them the best possible working environment

Salary : $70,000

This is a full-time, 40-hour per week position with benefits

Email a resume to marketingrole@hellorpm.com with Partnerships Marketing Manager in the subject line. Any email submitted without the proper subject line and materials will not be considered.

WHY JOIN RPM?

15 Paid Time Off (PTO) days, 5 Sick Days per year and paid agency holidays

Very flexible work from home policy

Transit/Flex spending

Medical and dental coverage - Oxford Freedom, RPM covers 70% of health insurance costs

Agency laptop provided

Cell Phone reimbursement

401(k), RPM will match annual contributions up to 4%

A variety of team events such as chances to go see a partnering show, in office activities & happy hours

Dog-friendly office

RPM Agency LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


Salary: 70,000