Director of Integrated Marketing - The Pekoe Group

The Pekoe Group is an award-winning, fast paced, full-service Advertising Agency in NYC, working with the city's top Broadway shows, Off-Broadway shows, and restaurants.



We are seeking a full-time Director of Integrated Marketing to join our team.



The Director of Integrated Marketing will oversee the holistic development, execution, and optimization of multi-channel integrated marketing campaigns. This includes managing the media planning and buying, guiding the social media, partnerships, and promotions strategies, and ensuring all campaign elements work together to achieve client goals.



This is a senior level role, for someone who is equal parts strategist, collaborator, and operator. The ideal candidate is comfortable with leading cross-functional teams while maintaining strong client relationships and delivering best-in-class campaign performance.





KEY RESPONSIBILITIES:





Campaign Strategy & Leadership



Developing comprehensive integrated campaign strategies that align with client goals and brand identity



Overseeing all campaign plans from conception through execution, including media, social, and promotional components



Serving as the senior strategic lead in internal brainstorms and client meetings



Advocating decisively for campaign strategy and goals and holding the line on recommendations



Translating complex goals into clear roadmaps, timelines, and KPIs



Working with the Account Manager to ensure all aspects of the campaign are on-brand and on budget





Media Planning & Buying Oversight



Leading and managing the media planning and buying to deliver cohesive cross-platform media plans



Ensuring smart budget allocation across channels, including digital, OOH, print, broadcast, streaming, and emerging platforms



Reviewing and refining media plans for accuracy, effectiveness, and innovation



Evaluating campaign performance data and recommending optimizations





Social Media & Partnerships



Working with the directors of the Social Media and Partnerships departments to ensure briefs are clear for campaign moments



Overseeing social media strategy, content planning, and community engagement to ensure alignment with campaign goals



Guiding partnerships, influencer programs, experiential activations, and promotional initiatives to ensure alignment with campaign goals



Ensuring integrated messaging across all channels and touch points





Client Management



Acting as a senior point-of-contact for key clients, building trust through strong communication and strategic counsel



Representing the sales and strategy POV to key clients with confidence, setting clear expectations, and guiding clients through complex decisions



Presenting plans, insights, performance reporting, and optimization recommendations



Managing expectations and ensuring agency excellence across deliverables





Team Leadership & Cross-Department Collaboration



Leading and mentoring marketing staff



Facilitating collaboration between strategic and creative departments



Fostering a positive, solution-oriented team culture





QUALIFICATIONS:



3+ years experience in media planning, digital marketing, or related disciplines at a theatrical advertising agency



Proven ability to oversee multi-channel integrated campaigns with many moving parts



Exceptional attention to detail and accuracy with numbers



Strong Google Spreadsheets & Excel skills



Strong leadership skills and experience managing cross-functional teams



Excellent client-facing communication, presentation, and relationship building skills



Deep understanding of digital platforms, analytics tools, and performance insights



Ability to juggle multiple campaigns, personalities, and deadlines with grace and clarity



A strategic thinker with a creative approach to problem solving



Ability to maintain clear, structured thinking and communications during high-pressure situations





BENEFITS INCLUDE:



Access to Medical, Dental, Vision Insurance after 60 days full-time



401(k) Profit Sharing + Defined-Benefit Pension Plans



Access to Commuter Benefits plan



Peloton App membership



Vacation, Sick/Personal, Remote Days



Summer Fridays (Office closes at 3pm from July 4 through Labor Day)



Optional Remote Fridays



Office is closed from Christmas Eve through New Years Day



Agency Holidays Off





COMPENSATION: $90,000 - $100,000 per year



TO APPLY:



To apply, please send your cover letter and resume to work@thepekoegroup.com with the subject line: Director of Integrated Marketing



No phone calls or visits, please.


Salary: $90,000-$100,000 per year