SmileDirectClub And LiveNation Launches Partnership In Houston
Beginning today, SmileDirectClub, the company best known for pioneering the doctor-directed at-home invisible aligner announced a new marketing alliance with Live Nation the world's largest live entertainment company.
Effective immediately, SmileDirectClub will sponsor 20 Live Nation owned or operated venues, sponsor the free Wi-Fi in 12 of the aforementioned venues, host on-site activations that feature selfie-stations and free giveaways, including SmileDirectClub's BrightOn whitening kit. Additionally, SmileDirectClub members will have a chance to win one of Live Nation's exclusive Rock Flights - which includes roundtrip airfare, hotel accommodations and tickets to any Live Nation produced concert in the US. Furthermore, Live Nation will produce an exclusive private concert for members which may be held at SmileDirectClub's SmileShop in either New York or Los Angeles at a date to be determined.
"We are thrilled to work with Live Nation to authentically give SmileDirectClub members enhanced experiences for concertgoers before and during a live entertainment event at venues across the country," said Josh Chapman, Chief Marketing Officer at SmileDirectClub. "SmileDirectClub is focused on constantly evolving how best to engage with our current and potential members in innovative ways and the partnership with Live Nation provided the elevated level of engagement we were seeking."
"SmileDirectClub continues to gain tremendous momentum in the U.S and leveraging the power of live music can take it even further," said Andy Peikon, Senior Vice President of Sales for Live Nation. "We look forward to working alongside their team to integrate the brand into fun fan experiences at our venues and amphitheaters."
SmileDirectClub will have a branding presence at the following venues across the country throughout the remainder of the 2018 season:
· BB&T Pavilion, Philadelphia PA
· Buckhead Theater, Atlanta GA
· Fillmore at Jackie Gleason Theater, Miami FL
· Fillmore Silver Spring, Washington DC
· Hollywood Palladium, Los Angeles CA
· House of Blues, Anaheim CA
· House of Blues, Chicago IL
· House of Blues, Cleveland OH
· House of Blues, Dallas TX
· House of Blues, Houston TX
· House of Blues, Las Vegas NV
· House of Blues, Myrtle Beach SC
· House of Blues, New Orleans LA
· House of Blues, San Diego CA
· Irving Plaza, New York NY
· Verizon Amphitheatre, Atlanta GA
· Mattress Firm Amphitheatre, San Diego, CA
· Mid Florida Credit Union Amp, Tampa FL
· Shoreline Amphitheatre, San Francisco CA
SmileDirectClub was founded on a simple belief: Everyone deserves a smile they love. Recognizing an opportunity to increase access to dental care, the company pioneered the creation of cutting-edge platforms and technology for doctor-directed, at-home aligner therapy. With a digital network of more than 200 affiliated licensed dentists and orthodontists overseeing customer treatment plans, from impressions made with at-home kits or from a digital scan at one of 70 SmileShops across the United States, SmileDirectClub has made orthodontic solutions more affordable and convenient than ever before.
SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Ventures, whose portfolio companies include 1-800-CONTACTS and Quicken Loans, and is based in Nashville, Tennessee. For more information visit SmileDirectClub.com
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com. Follow us @twitter.com/LiveNationInc