The Hub Posts 19 Months of Consecutive Growth
By: Tyler Peterson Jul. 30, 2013
The HUB Network, a destination for kids and their families, continues to expand as July marks 19 consecutive months of growth among the key demos of Kids 6-11, Women 18-49, Persons 2+ and Households. Additionally, the HUB Network leads as the most co-viewed children's network for 13 consecutive months. Details for monthly time-period performance and co-viewing are below.
Following is a snapshot of fan-favorite shows on the HUB Network for July:- "My Little Pony Friendship is Magic" from Hasbro Studios is the top-rated network show in July with Kids 2-11, Persons 2+ and Households. - "R.L. Stine's The Haunting Hour: The Series" from Front Street Pictures and The Hatchery, LLC is the number-one show on the network in July with Kids 6-11. - In the adult demos, "Transformers Prime Beast Hunters" from Hasbro Studios was the network's top performing series with Adults 18-49 and Adults 25-54, while "Family Game Night" from Hasbro Studios and Zoo Productions was number one in July with Women 25-54.July Daypart Performance:
In Total Day, the HUB Network has demonstrated year-to-year gains among Kids 6-11, Women 18-49, Persons 2+ and Households for 19 consecutive months. - In Total Day, the HUB Network earned year-to-year time period delivery gains among Girls 2-11 (+20%), Kids 6-11 (+14%), Girls 6-11 (+46%), Adults 18-49 (+3%), Women 18-49 (+14%), Adults 25-54 (+3%), Women 25-54 (+14%), Persons 2+ (+5%) and Households (+9%).
For the thirteenth consecutive month, the HUB Network was the most co-viewed children's network in co-view share among Kids 2-11 watching with Adults 18-49. - The HUB Network was the #1 children's network in co-view share among Kids 2-11 watching with Adults 18-49 for the month. Thirty two percent (32%) of HUB Network's Kids 2-11 watched with an Adult 18-49, ahead of all children's networks, including Disney Channel (16%), Nickelodeon (24%), Cartoon Network (19%), Disney XD (19%) and NickToons (16%).(Source: The Nielsen Company, program based dayparts, most current, 7/1/13-7/28/13 vs. 6/25/12-7/29/12, growth by delivery, co-viewing from NPower)
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