Telemundo Set to Win 2017-18 Broadcast Season as the Undisputed Leader in Hispanic Media
With only two weeks left, Telemundo is set to win the 2017-18 broadcast season and continue its winning-streak as the undisputed leader in Hispanic media. For a second season in a row, the network continues to make ratings history as it is on track to retain its lead as the #1 Spanish-language network in weekday 8-11pm prime among adults 18-49 and adults 18-34, according to Nielsen. Telemundo ranked among the top five broadcast networks with NBC, ABC, CBS, and FOX, during the season among adults 18-49 and adults 18-34. In addition, Telemundo delivered the youngest audience among all broadcast networks regardless of language, including the largest composition of adults 18-34 out of total viewers.
"We are honored that Hispanics have chosen Telemundo as their preferred choice for the second season in a row," said Cesar Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group. "We've listened to our viewers and created new and original content that delivers on their appetite for media across all platforms. This strategy is paying off in the ratings, but mostly in capturing the hearts and minds of today's Latino audiences."
According to Nielsen, this season Telemundo averages 722,000 adults 18-49 in weekday prime, +5% higher than Univision (686,000), more than doubling the gap it first established in the 2016-17 season. Among adults 18-34, Telemundo averaged 314,000 this season, surpassing Univision (296,000) by +6%, while it continued to close the gap among total viewers. Fueled by the success of its prime time line-up, Telemundo is delivering its highest weekday prime share in history among adults 18-49 (55%) in the third quarter of 2018, outperforming Univision's (35%) and UniMas' (10%) combined share by 10 percentage points.
Additionally, for the fourth consecutive season Telemundo ranked as the #1 Hispanic network in the weekday 10pm hour and held more than a 50% share of the Spanish-language broadcast audience among adults 18-49 (52%) and adults 18-34 (54%).
This unprecedented victory is the result of the network's commitment to redefining Hispanic media and providing action-packed contemporary stories that resonate and connect with Latinos today. This season, franchises "El Señor de los Cielos" (seasons five and six) and "Sin Senos Si Hay Paraiso" (season three) claimed the top three highest-rated regularly scheduled series in all Spanish-language television among adults 18-49 and 18-34. Also ranking in the top 10 among both demos were Telemundo Super Series™ "Señora Acero" (season four) and "Enemigo Intimo."
Telemundo's brand new program "Exatlon" was the #1 weekday prime reality sports competition series this season on Spanish-language television, averaging 508,000 adults 18-49 and 217,000 adults 18-34, easily outperforming "Reto 4 Elementos" on Univision's UniMas network. The innovative reality competition boosted Telemundo's Monday-Friday 7-9pm average by +21% among A18-49 (508,000 vs. 420,000) and +30% among A18-34 (217,000 vs. 167,000).
On the digital front, Telemundo also leads across all platforms in Spanish-language ranking #1 in social engagement, #1 in Youtube subscribers, #1 in Video On Demand (for seven consecutive years) and delivers the biggest Spanish-language livestream sports event in history with the 2018 FIFA World Cup™.
Telemundo's programming has evolved with its audience - mindful of the way they consume media and the type of content they prefer. The network's business model was designed to produce original content, positioning Telemundo as the only network that offers high quality content across all platforms made specifically for U.S. Hispanics living in the United States. Telemundo has been part of this rapidly evolving market and has demonstrated a unique understanding of what resonates and is relevant to this new audience, across all platforms, positioning itself as the leading network in Hispanic media today.
Highlights of the 2017-18 Season include:
- The 2018 FIFA World Cup™ posted the greatest 32-day performance in network history, setting records for the network's most-watched daytime for every day of the week
- For the first time ever, Telemundo ranked #1 in total day for two consecutive months (June & July 2018), among total viewers, adults 18-49 and adults 18-34
- The Latin AMERICAN MUSIC AWARDS 2017 Simulcast on Telemundo and Universo delivered the franchise's best performance to date among adults 18-49 with 1,183,000
- Master Chef Latino premiere in January 2017 ranked as the #1 Spanish-language program in prime among adults 18-34, and ranked as the #1 most social show in prime among Hispanic networks on premiere night
- The "Sin Senos Si Hay Paraiso" season three premiere on June 2018, outperformed Univision's premiere of "La Bella y Las Bestias" among adults 18-49 and adults 18-34, outperforming ABC, CBS and FOX at 9pm, among those two demos
- On Sunday nights, Telemundo's Cine Exclusivo and Cine Millonario were the two highest rated regularly scheduled movie showcases on Spanish TV among adults 18-49 and adults 18-34
Source: Nielsen; Projections (000); Most Current 9/25/17-9/9/18 (L+7 through 8/26/18); season ranking based on M-F 8-11pm strict daypart; A18-49 and A18-34. Share calculation based on TEL A18-49/A18-34 DIVIDED by the sum of TEL+UNI+UMA impressions. Program rankings based on programs with 3+ telecasts. Adobe Analytics, June 14-July 16th 2018, Shareablee, January-August 2018, ComScore OnDemand Essentials, 2011-2017, Youtube Analytics, January- August 2018.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world's most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company's domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company's co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.