TNT Ranks as Basic Cable's No. 1 Network in Primetime for the Week

By: May. 20, 2014
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Driven by the continued success of its coverage of the NBA Playoffs, TNT once again swept the competition last week by ranking as basic cable's #1 network in Primetime delivery of total viewers, households, adults 18-34, adults 18-49 and adults 25-54. TNT also scored a top spot for the week with adults 25-54 in total day.

The NBA Playoffs on TNT averaged a 2.8 U.S. household rating and 4.3 million total viewers through the second round (39 live game telecasts), growing by +8% and +10%, respectively, over last year's comparable coverage (2.6 U.S. HH rating; 3.9 million total viewers).

The NBA Playoffs have led TNT to win the night on cable 18 times among men 18-34 and men 18-49 and 14 times among total viewers. Additionally, TNT's Inside the NBA averaged 2,049,000 total viewers through the second round of the 2014 NBA Playoffs, a +5% increase over last year.

TNT claimed five of basic cable's top 10 programs for the week with total viewers, adults 18-49 and adults 25-54, with Tuesday night's match-up between the Los Angeles Clippers and the Oklahoma City Thunder ranking as the #1 program for the week in with adults 25-54. Among adults 18-34, TNT claimed six of the week's Top 10 programs, including five NBA Playoff match-ups and Tuesday night's installment of Inside the NBA Playoffs.

TNT's exclusive coverage of the NBA Western Conference Finals continues Wednesday, May 21, at 9 p.m. (ET) with Game 2 between the Oklahoma City Thunder and San Antonio Spurs.



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