THURSDAY NIGHT FOOTBALL on CBS & NFL Network Earns Overnight Ratings Increase
By: Caryn Robbins Oct. 10, 2014
CBS and NFL Network's broadcast of THURSDAY NIGHT FOOTBALL on Oct. 9, which featured Indianapolis's 33-28 victory over Houston, earned an average overnight household rating/share in the 56 metered markets of 11.2/19, +56% from last year's comparable game on NFL Network and over-the-air-stations within the two team markets (7.2/12; N.Y. Giants-Chicago; October 10, 2013).
Through five games of the CBS/NFL Network schedule, THURSDAY NIGHT FOOTBALL is averaging an overnight HH rating/share of 11.0/18, +57% compared to last year's 7.0/12 for the games on NFL Network. Last night's programming on CBS and NFL Network from 8:00-11:00 PM, ET averaged a primetime overnight HH rating/share of 10.2/17, +42% higher than last year's overnight HH rating/share of 7.2/12 for CBS primetime programming on Thursday, Oct. 10, 2013 (BIG BANG THEORY - 8:00 PM, THE MILLERS - 8:31 PM, THE CRAZY ONES - 9:01 PM, TWO AND A HALF MEN - 9:31 PM, ELEMENTARY- 10:01 PM). CBS/NFL Network's rating/share of 10.2/17 in primetime beat each of the broadcast networks: +40% higher than ABC (7.3/12), +200% higher than FOX (3.4/5) and +240% higher than NBC (3.0/5). Last night's game HH rating/share peaked at 12.2/24 from 11:30-11:45 PM, ET. THURSDAY NIGHT FOOTBALL continues next week on Oct. 16 with the N.Y. Jets at New England.
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