NBC's MACY'S THANKSGIVING DAY PARADE is No. 1 Entertainment Broadcast
NBC's coverage of The 91st MACY'S THANKSGIVING DAY PARADE has delivered the highest metered-market rating for any entertainment telecast on the broadcast networks since the Oscars in February, according to Nielsen Media Research. From 9 a.m.-noon, "The 91st Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," averaged a 12.5 rating, 27 share in households in the 56 local markets metered by Nielsen and a 7.0/32 in adults 18-49 in the 25 markets with local people meters.Excluding sports, both the 12.5 in households and 7.0 in 18-49 make this the #1 telecast of the season on ABC, CBS, NBC or FOX and highest going back to last February's "Academy Awards" on ABC (22.2 in households, 12.7 in 18-49 on Feb. 26). Last year's Macy's Parade earned a 13.5 in households, equaling its high since 2002, and a 7.7 in 18-49 in the local people meters, the event's best since 2003. No non-sports broadcast so far this season has rated higher than yesterday's parade, with the #2 entertainment program in metered-market households landing more than a full rating point behind (11.4 for the season premiere of "The Big Bang Theory" on Monday, Sept. 25). At noon, "The NATIONAL DOG SHOW Presented by Purina" equaled its second-highest household rating in the meters in 13 years and delivered its second-best 18-49 rating in the LPMs in 15 years. From noon-2 p.m., NBC's coverage of "The National Dog Show," hosted by John O'Hurley and featuring the commentary of expert analyst David Frei was awarded a 6.0/14 in metered-market households and a 3.1/13 in 18-49 in the local people meters) The 6.0 matches the show's second-best household rating since 2004 (6.3), trailing over that span only last year's 6.4, a high for the event since 2003. The event also did a 6.0 in 2013. The 3.1 in 18-49 in the LPMs is the second-best for "The National Dog Show" since 2002 (3.7, the first year Nielsen tracked local-market 18-49 ratings), trailing over that span only last year's 3.4, which remains the event's highest rating since '02. National ratings for the parade and dog show, including viewer totals, are due from Nielsen on Wednesday.
NOTE: Results are based on "live plus same day" data from Nielsen Media Research, unless otherwise indicated.