LATE SHOW And TONIGHT SHOW Tied In Key Demographic Viewership

CBS's LATE SHOW with DAVID LETTERMAN matched "The Tonight Show" in adults 25-54 and adults 18-34 and THE LATE LATE SHOW with CRAIG FERGUSON topped "Late Night" in viewers and tied in adults 25-54 and adults 18-34, according to Nielsen live plus same day ratings for the week ending Oct. 1.

LATE SHOW posted a 2.5/07 in households with an average of 3.56 million viewers. LATE SHOW averaged a 1.3/05 in adults 25-54, 0.9/04 in adults 18-49 and 0.6/03 in adults 18-34.

LATE SHOW tied "The Tonight Show" (2.6/07, 3.86m) in adults 25-54 (1.3/05, each) and adults 18-34 (0.6/03, each) and was just -0.1 of a rating point behind in adults 18-49 (0.9/04 vs. 1.0/04) for the second consecutive week.

THE LATE LATE SHOW with CRAIG FERGUSON delivered a 1.3/05 in households with 1.77m viewers. THE LATE LATE SHOW beat "Late Night" in viewers (1.77m vs. 1.70m, +4%) and tied for first (with NBC) in both adults 25-54 (0.7/04, each) and adults 18-34 (0.4/02, each).

 

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