Hub Network's HAUNTED HUB Programming Brings Growth in Adults 18-49, Key Kid Demos
By: Tyler Peterson Oct. 22, 2013
The HUB Network's Haunted HUB themed programming continues to deliver children and families. For the fifth week in a row, the HUB Network was the #1 children's network in co-view percentage share among Kids 2-11 watching with Adults 18-49. "Sabrina Secrets of a Teenage Witch," "Goosebumps," "Tiny Toons' Night of Ghoulery," "The Haunted Pumpkin of Sleepy Hollow" and a "Creature Feature" themed movie week delivered viewers and co-viewing for the network. Details are below:
Programing Details (all times ET):A new episode of "Sabrina: Secrets of a Teenage Witch" (Saturday, 12 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+35%), Girls 2-11 (+72%), Kids 6-11 (+65%), Girls 6-11 (+138%), Women 18-49 (+29%), Adults 25-54 (+10%), Women 25-54 (+66%), Persons 2+ (+31%) and Households (+36%). "Goosebumps" (Saturday, 5 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+70%), Girls 2-11 (+58%), Kids 6-11 (+38%), Adults 18-49 (+7%), Women 18-49 (+48%), Women 25-54 (+28%), Persons 2+ (+37%) and Households (+20%).
Thirty six percent (36%) of the HUB Network's Kids 2-11 watched with an Adult 18-49, ahead of all children's networks, including Disney Channel (19%), Nickelodeon (26%), Cartoon Network (22%), Disney XD (17%) and NickToons (15%). (Source: The Nielsen Company, program based dayparts, most current, 10/14/13-10/20/13 vs. 12/31/12-10/13/13, growth by delivery, co-viewing from NPower)
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