Fran Drescher's Cancer Schmancer Announces TRASH CANCER Event for 9/29

Fran Drescher's Cancer Schmancer organization has announced the launch of Trash Cancer, a healthy living program that teaches consumers how to avoid carcinogens and toxins in everyday products like cosmetics, household cleaners, and food.

This groundbreaking initiative is presented by Humana with support from MyWell-Being.com and Grandparents.com. According to recent studies, 90% of cancer is caused by environmental and lifestyle factors, which means that consumers have an enormous amount of control over reducing their risk. "Our home is the place where we spend the most time yet is often our most toxic environment," says Fran Drescher, President of Cancer Schmancer. "Being educated is the first step to living an empowered lifestyle. Going to the market and shopping for everyday items will never be the same as consumers become more educated and begin to think differently about the food, personal care items, and household products they're bringing into their homes."

Already, over 6,000 people will be joining Ms. Drescher on National Trash Cancer Day, September 29th, 2012, by throwing or attending a Trash Cancer party. To throw a party, hosts sign up at MyWellBeing.com/TrashCancer and use the built-in features to invite friends and family. Cancer Schmancer makes the experience fun and easy by taking care of the planning and events. Hosts are mailed a party kit with a guide for discussion, a list of carcinogens to look out for, a trivia game, and tips to live a more toxin-free life. The kit also includes a DVD featuring Ms. Drescher, and something special for the guests -- toxin-free swag selected exclusively by Blissmo.

The first 1,000 registered hosts who live in the continental U.S. receive their party kits for free. "The goal is to help educate communities and spread the word," says Joan Kelly, Director of Corporate Consumer Experience at Humana.

"Humana wants to empower consumers with resources, tips and information to help them make positive and smart, healthy choices." "The Trash Cancer movement will fundamentally transform the health of every American through education, incentives, motivation, and community," says Laurie Meadoff, CEO of Cancer Schmancer.

"Informing the public is only half the battle – Cancer Schmancer gets people into action." Founded by actress Fran Drescher in 2007, Cancer Schmancer seeks to transform those with cancer from patients into medical consumers, and to shift the nation's priority from exclusively