ESPN 3D Expands Programming, 3D Content To Air All Day

A year ago on this date ESPN announced the launch of an event-based only 3D network which would air nearly 100 events in its first year. Today the company announced at the 2011 International Consumer Electronics Show that ESPN 3D will now air content 24-hours a day. As of Feb. 14, 2011, the network will show replays of previously televised ESPN 3D events when the network is not showing a live event.

"As we continue to expand the number of 3D events on the channel, it made sense operationally to transition ESPN 3D to a 24-7 network," said Sean Bratches, executive vice president, sales and marketing for Disney and ESPN Media Networks. "We've been very pleased with the rate at which our affiliates have adopted ESPN 3D in its first year and we continue to look for new ways to serve fans, advertisers and affiliates with the best 3D sports content available."

On Fri., Jan 7, ESPN 3D will host a special edition of College Football Live on the Sony Stage at the International Consumer Electronics Show with Rece Davis, former coach Lou Holtz and analyst Mark May. The trio will preview the upcoming BCS National Championship Game in Glendale, Ariz. and discuss how ESPN 3D is changing sports viewing. The BCS National Championship game will be available on ESPN 3D.

Since launching the network on June 11 with the 2010 FIFA World Cup, the network has aired nearly 60 events. A full schedule for January follows.

Date Time (ET) Event
Wed, Jan 5 10:30 p.m. NBA: Los Angeles at Phoenix
Fri, Jan 7 10:30 p.m. NBA: New York at Phoenix
Mon, Jan 10 8:30 p.m. BCS National Championship Game
Fri, Jan 14 10:30 p.m. NBA: Portland at Phoenix
Fri, Jan 21 10:30 p.m. NBA: Los Angeles at Denver
Thurs, Jan 27 12 p.m. Winter X Games: Men's Ski SlopeStyle Elimination
Thurs, Jan 27 9 p.m. Winter X Games: Men's SB SuperPipe Elimination/Women's SuperPipe Skiing Final
Fri, Jan 28 1 p.m. Winter X Games: Men's Snowboard SlopeStyle Elimination
Fri, Jan 28 7 p.m. Winter X Games: Men's Ski SuperPipe Final/SB Method Final
Sat, Jan 29 4:30 p.m. Winter X Games: Men's Ski SlopeStyle Final
Sat, Jan 29 9 p.m. Winter X Games: Men's Ski Big Air Final/Women's SB SuperPipe Final
Sun, Jan 30 12:30 p.m. Winter X Games: Women's Snowboard SlopeStyle Final
Sun, Jan 30 3:30 p.m. Winter X Games: Men's Snowboard SlopeStyle Final
Sun, Jan 30 8:30 p.m. Winter X Games: Men's Snowboard SuperPipe Final

About ESPN 3D

ESPN was the first to announce in the United States an exclusive 3D network in January 2010 which was the culmination of more than three years of testing 3D television. ESPN produced many 3D domestic telecasts in 2010, including: college football and basketball, the State Farm Home Run Derby, the Masters, the Harlem Globetrotters game. ESPN 3D produced the USC vs. Ohio State college football game in September 2009 which became the starting point for the network. ESPN has developed best practices for utilizing the technology in live game applications which have provided the ability to streamline workflow operations, adjust 3D camera positioning, perform transmission tests and gauge fan reaction to a 3D telecast versus a traditional telecast. In addition, ESPN utilizes cutting-edge technology located at the ESPN Innovation Lab in Orlando at the ESPN Wide World of Sports complex at Walt Disney World to continue to develop innovative production enhancements. ESPN 3D is available in the United States to approximately 62.5 million households and has carriage agreements with AT&T U-Verse, Comcast, DIRECTV and Time Warner Cable. It will launch in 2011 on Verizon FiOS TV. Sony was named the first official sponsor of the network in January 2010.

 

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