2012 Brings Highest Ratings Ever for Animal Planet
By: Tyler Peterson Jan. 03, 2013
In 2012, Animal Planet went out with a bang and enters the New Year with a spark as the year-end, two-hour Finding Bigfoot premiere, "Australian Yowie," delivered 1.5M P2+ viewers, 37% higher than the season-to-date average.
The network achieved its most-watched year in network history in prime among HH (476K), P25-54 (292K), P18-49 (269K) and M25-54 (157K). Animal Planet also posted its most-watched year ever in total day among P2+ viewers (434K), HH (342K), P25-54 (190K), P18-49 (181K) and M25-54 (95K).Animal Planet ranks among the top-three, fastest-growing, fully distributed cable networks in 2012 vs. 2011 based on P25-54 and M25-54 deliveries (+17% and +23%, respectively). The network places among the top 20 cable networks for M25-54, up 17 slots from 2008 (#37).There were many standout performances in 2012 among series, specials and stunts. Eight programs delivered at least 1M P2+ viewers this past year, including RIVER MONSTERS, FINDING BIGFOOT, CALL OF THE WILDMAN, TANKED, MERMAIDS: THE BODY FOUND, GATOR BOYS, TOO CUTE! and MY CAT FROM HELL. Highlights are as follows:Videos
