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'Artist as an Entrepreneur Institute' Returns to South Florida

By: Mar. 05, 2014

Broward Cultural Division, The Community Partnership for Arts and Culture (CPAC), and ArtServe announce the return of the very successful Artist as an Entrepreneur Institute (AEI) for South Florida artists. The program, to be presented on four Saturdays in June, will be held at ArtServe,1350 E. Sunrise Blvd. in Fort Lauderdale. Artists of all disciplines are encouraged to attend including but not limited to, sculptors, illustrators, metalworkers, writers, dancers, jewelers, musicians, performers, media/filmmakers, photographers, crafts, designers and all interdisciplinary artists. More than 400 artists have graduated from this groundbreaking Institute.

AEI is a course of study designed to assist individual artists by cultivating and advancing their business skills, and helping them to strengthen their operating infrastructure and expand their business. To date, more than 400 South Florida artists have graduated from the Institute, and many with exceptional success stories that follow. AEI will be offered as 20 classes convening during full-day sessions, 9 a.m. - 6 p.m. on June 7, 14, 21 and a Business Plan Clinic and Workshop on June 28, 9 a.m. - 2 p.m.

Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.

The Business Plan Clinic's topics, Working Effectively with Lenders and Developing a Brand, will guide participants through preparation of a simple business plan, an essential tool for any artist. In addition, participants will learn how to work effectively with lenders to obtain financial support.

Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps identify and develop a personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one's work legally. The curriculum offers critical support, enabling artists to contribute to strengthening the vitality of the larger urban arts and culture sector. Sessions include a mix of lectures, panels, group discussions and practical exercises.

Participation costs $100 and includes light refreshments and free parking. For members of ArtServe, registration is $75. RSVP Online; and for more information contact Adriane Clarke, at 954-357-7530.


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