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:06 to Super Stardom [ yellow tail ] Wine to Feature Fans in Big Game TV Commercial by BWW News Desk
- November 10, 2018 [ yellow tail ] is making the dream of stardom a reality for someone, starting with a starring role in the wine brand's new TV commercial, which will debut during the Big Game on Sunday, February 3, 2019.
[ yellow tail ] will feature not just one, but two entirely fan-produced videos in their brand new 'Tastes Like Happy' Big Game TV commercial reaching more than 100 million people.
Simply share a :06 video of what makes you happy to #tasteslikehappy & #yellowtailwineus by November 28, 2018 for a chance to win. Full contest rules and restrictions are on www.tasteslikehappy.com.
'This is a shot at instant stardom, a real opportunity to gain thousands - even millions - of followers virtually overnight,' said Iain Douglas, Chief Marketing Officer for Deutsch Family Wine & Spirits, U.S importer and marketer for [ yellow tail ]. 'As important, it's about doing something positive in sharing happiness with others, which is a [ yellow tail ] core value.'
But, wait. There's more.
[ yellow tail ] will award one grand prize winner an all-expenses paid trip for two to their happy place (aka "anywhere in the world," up to a $15,000 value). The winner will share his or her ultimate happy experience with [ yellow tail ]'s 1.3 million social media fans. [ yellow tail ] has the largest social media following of any wine brand.
Thinking outside the wine box.
Since arriving on the scene in 2001, [ yellow tail ] has changed the way people think about and consume wine, helping introduce America to the concept that wine can be accessible, approachable and delicious. It was a game-changer: for the first time, people could get high-quality wines for less than $10. Consumer response was incredible and [ yellow tail ] made history as it grew to eight million cases in just five years.
In 2017, [ yellow tail ] once again broke conventions when it bet big on football fans and get togethers, becoming the first wine brand in nearly four decades to advertise during the Big Game. Fans responded, leading the brand to its strongest sales in years, proving wine and football pair well together. The brand returned a second year and saw similar success.
[ yellow tail ] is now going for a threepeat, this time with a new Big Game TV commercial featuring user generated content. [ yellow tail ]'s new 'Tastes Like Happy' ad campaign will run on iHeart Radio, YouTube, Buzzfeed, and more.
About [ yellow tail ]
[ yellow tail ] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [ yellow tail ] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [ yellow tail ] is America's most beloved wine brand in the U.S. with a dedicated consumer following that cuts across all age groups. [ yellow tail ] has the #1 imported Chardonnay in addition to four other #1 varietals. The brand has the largest social media following in the wine category and was identified by eMarketer as a top alcohol brand in terms of Facebook engagement and the only wine brand to make the top 15.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Bubbles, Peter Lehmann, Peter Lehmann Clancy's; California: Bellacosa; Eppa SupraFruta Sangria, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Kunde Family Estate, Layer Cake; The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Washington: Skyfall; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao; Argentina: Clos de los Siete; Ruta 22; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye and Luksusowa Vodka. www.deutschfamily.com
sweetFrog Frozen Yogurt Kicks Off Holiday Season with Veterans Day Deal by BWW News Desk
- November 09, 2018 sweetFrog Frozen Yogurt, the nation's leading frozen yogurt chain, named America's #1 Best Frozen Yogurt in 2017 and #2 Best Frozen Yogurt in 2018 by The Daily Meal, is kicking off the holiday season with a fantastic offer to thank veterans and active military personnel.
ITALIAN WINE Pairings for the Autumn Season and Holiday Celebrations by Marina Kennedy
- November 09, 2018 Fall brings forth a bounty of delicious fresh fruit and vegetables, and also offers an abundance of fabulous Italian wines that are ideal to pair with the season's flavors.
Operation Calendar Drop Distributes Hooters Calendars To Military All... by BWW News Desk
- November 09, 2018 November kicks off the annual Operation Calendar Drop program at all Hooters restaurants. The program includes Hooters Calendar Girls assembling care packages for the Armed Forces to send overseas and guests of Hooters writing a personal note of thanks included with the calendar to send to our Troops. Operation Calendar Drop's goal is to let our Armed Forces know we are thinking of them during the Holidays.
Home Chef and Feeding America PLATE IT FORWARD to Tackle Hunger this... by BWW News Desk
- November 09, 2018 This Thanksgiving season, Home Chef is tackling hunger in a new way by giving customers a chance to give back by skipping a meal! Through the 'Plate it Forward' campaign, Home Chef will donate at least 1,000,000 meals to people in need and help more families enjoy a full table this holiday season through a partnership with Feeding America, the nation's largest hunger-relief organization.
Hormel Heroes Scholarship Recipients Announced by BWW News Desk
- November 09, 2018 Hormel Foods Corporation (NYSE: HRL) today announced the recipients of this year's $10,000 Hormel Heroes Scholarships. The Hormel Heroes Scholarship Program was created by Hormel Foods to support students with military backgrounds pursuing degrees in culinary arts or a foodservice management related program and is administered by the National Restaurant Association Educational Foundation (NRAEF).
Over 20 Ways to Safely Cook and Travel this Thanksgiving by BWW News Desk
- November 09, 2018 Thanksgiving is just around the corner, and millions of people will soon take to the road and kitchen to share the holiday feast with loved ones.
The Art of Broth Announces Expansion Into 75 Airport Locations by BWW News Desk
- November 09, 2018 The Art of Broth 'Sipping Broths' announces its expansion into 75 airport retail locations.
The Art of Broth is proud to announce its expansion into 75 airport locations beginning December 1st. 'We are so excited to offer travelers a delicious cup of Chicken, Beef or Vegetable Broth to ease the stress of travelling,' says Mr. Helfend, CEO of The Art of Broth. As an alternative to caffeinated coffee or tea, travelers may purchase individual, steep-able bags of Chicken, Beef and Vegetable 'Sipping Broths.' The individual servings of 'Sipping Broths' are packaged in single serve broth bags (exactly the same size and shape as a tea bag, but this is not tea). Simply add one broth bag to a cup of 8 ounces of hot water, steep for 3 minutes and then Relax, Sip and Enjoy. All of the 'Sipping Broths' are low in calories (15 calories or less per serving), Non GMO, Gluten Free, Vegan, Kosher and most importantly Delicious.
The Art of Broth 'Sipping Broths' are ingeniously packaged to fit into a purse, a wallet or a briefcase, enabling consumers to carry the 'Sipping Broths' to their hotel room to be enjoyed later or brought onto their airplane as they return home. The Art of Broth is conveniently designed to be enjoyed 'anytime and anywhere.'
What are Sipping Broths: Sipping Broths are delicious and low calorie hot beverages enjoyed as much for their Gourmet Flavor as for their calming effect. For travelers, office workers and everyone on fast paced demanding schedules, the Art of Broth provides a break from the stress of our fast-paced lives to simply Relax, Sip and Enjoy a soothing cup of Delicious and Low-Calorie Broth. The Art of Broth is available online on the Company's website www.theartofbroth.com and on Amazon. The 'Sipping Broths' are also available in multiple resort hotels in California, New York and in Las Vegas at the Venetian Hotel and Casino a leading destination for convention travelers. The Company's website www.theartofbroth.com is open for consumers to order their favorite flavored broths to be shipped directly to their homes or offices.
'Relax, Sip, and Enjoy.'
For more information, please visit www.theartofbroth.com.
www.theartofbroth.com
Stash Tea Decks the Halls with Relaunched Holiday Tea Collection by BWW News Desk
- November 08, 2018 Curl up with a cup of holiday cheer and experience the festive feeling of the season with Stash Tea's redesigned holiday tea collection-four delicious, seasonally-inspired blends available this holiday season for a limited time at your favorite retailers or stashtea.com. Made from all-natural ingredients-and now Non-GMO Project Verified-these high-quality teas are great for gifting and sure to delight everyone on your list. Sip a warm and cozy cup as the perfect accompaniment to moments of merriment; trimming the tree, relaxing by the fireside, watching your favorite holiday movie, or hosting a gathering with your nearest and dearest.
Unleash a Taste Adventure with Marriott Hotels' Chef's Cut by BWW News Desk
- November 08, 2018 Chefs across the globe have been preparing to show off their skills today as Marriott Hotels rolls out "Chefs Cut", a one-week long culinary experience, that allows guests to go on a flavor-filled adventure, and place their trust and their taste buds in the hands of the chef. Blind-tasting has been around for years, but "Chef's Cut" will include an undisclosed menu and each meal will be hand-crafted by our chefs for the individual. The menu will roll out at six Marriott Hotels around the globe from November 5 th through November 11 th. The "Chef's Cut" experience stems from insights mined from Marriott International's social media command center where we connect with our guests in real-time.
Wayback Burgers Falls into New Tastes with Horseradish Butter Burger... by BWW News Desk
- November 08, 2018 Wayback Burgers, America's Favorite Hometown Burger Joint and one of the nation's fastest growing burger franchises, is adding new twists to some classic tastes for the adventuresome pallet this fall. Available in participating restaurants starting on November 5th, Wayback Burgers is introducing two savory fall season limited time offers (LTOs) - Horseradish Butter Burgers and Cheesy Bacon Tater Tots.
Black Angus Steakhouse Honors Veterans with an All-American Steak Plate for Just $9.99 by BWW News Desk
- November 08, 2018 Black Angus Steakhouse, the original American steakhouse, announced today that it will celebrate all Veterans and Active Military personnel on Monday, November 12, 2018 with a special deal on its most famous hearty meal. The restaurant chain, which was founded by a Veteran on the premise of providing an attainable steak dinner for all, will offer an 8 oz. Certified Angus Beef Top Sirloin, mashed potatoes, broccoli with garlic butter and a non-alcoholic beverage - all for just $9.99.
Maisha Wynn Announces 'What's on the Menu Tour' Highlighting... by BWW News Desk
- November 08, 2018 Today, vegan enthusiast and media lifestyle personality, Maisha Wynn, announced the 'What's on the Menu Tour,' November 24th-November 29th in Chicago, IL. Held during World Vegan Month, the tour will highlight Maisha's favorite restaurants and their famed vegan dishes.
Flor de Ca'a Rum is sustainably sourced and Fair Trade certified by BWW News Desk
- November 08, 2018 Flor de Caa, a sustainably sourced premium rum from Nicaragua, has become one of the first global spirit brands to be Fair Trade certified, the most prestigious and rigorous certification in the world related to excellence in labor conditions, economic opportunity for workers, community development, and environmental sustainability. The certification was issued by Fair Trade USA after verifying that the raw ingredients used in the production of the Nicaraguan rum are made in compliance with over 300 rigorous social, environmental and labor standards.
This Football Season, Host a Winning “Homegating” Party by BWW News Desk
- November 07, 2018 Ready for some football tailgating, but want to avoid the crowds? Consider taking the game day experience to your own backyard with a true #homegating experience.
Is Napa Hills Water On Your Holiday Table? by BWW News Desk
- November 07, 2018 Earlier this year, Forbes declared water infused with wine as the 2018 beverage of choice, noting Napa Hills naturally-flavored waters which deliver the antioxidant benefits of red wine without alcohol, sugar or calories. Napa Hills founder Ellona Jarvis reports that year-end holiday entertaining is driving interest and sales.
Health-Ade Kombucha's Seasonal Holiday Cheers Flavor Returns! by BWW News Desk
- November 07, 2018 This November marks the highly anticipated return of Health-Ade Kombucha's popular seasonal Holiday Cheers flavor just in time for fall and winter festivities. With its distinct blend of Health-Ade's high-quality raw and organic kombucha and cold-pressed ginger, vanilla powder, cacao powder and ground allspice, the limited-edition kombucha captures the spirit of the holiday season, flying off the shelves each year at retailers around the country.
Rainbow Room Announces 'Rainbow Room In Your Home' With Thanksgiving Take-Away Offering by BWW News Desk
- November 07, 2018 In honor of Thanksgiving, Rainbow Room's Executive Chef Mathew Woolf has crafted a take-away menu of decadent offerings. Forgo the hassle of shopping and cooking; instead, bring home your perfectly cooked turkey and sides so you can enjoy the holiday with friends and family. Rainbow Room In Your Home will ensure that your holiday is truly something to be thankful for.
Ruby Rose Joins REBBL To Fight For Social Justice by BWW News Desk
- November 06, 2018 REBBL, creator of organic, super herb elixirs, proudly announces the addition of Ruby Rose, actor and activist, to its REBBLious family. Serving as an advisor and investor in the brand, Rose will join the purpose-driven company on the mission to make adaptogens and super herbs more accessible to all through nourishing, functional beverages. She will also join the effort to co-create a future without human trafficking alongside REBBL's non-profit partner, Not For Sale.
Boston Market Gets Thanksgiving Dinner Done Right With Tasty Traditional Options For Every Table by BWW News Desk
- November 06, 2018 Boston Market, known this time of year as the Holiday Experts, is helping bring the entire family around the table with countless holiday meal options to suit celebrations of any size. For those looking to pick up and bring home a delicious, pre-cooked holiday feast, have one shipped directly to their door or even enlist catering service for festivities large or small, Boston Market is making Thanksgiving easier and more enjoyable than ever before.
Totally Chocolate Releases Its 2018 Holiday Gift Guide by BWW News Desk
- November 06, 2018 Selecting a stand-out gift in today's competitive business gift arena is faster and easier than ever when you have a team of gifting experts advising you. No matter who the gift is sent to, sending something more interesting than a corporate gift basket lets businesses make an impact while showing clients, customers, employees, vendors and suppliers how much they care.
Nothing Bundt Cakes And Coton Colors Launch Exclusive Serveware Line by BWW News Desk
- November 06, 2018 Nothing Bundt Cakes, offering handcrafted bundt cakes made with the finest ingredients, has launched an exclusive line of handmade table setting and serveware products designed by Coton Colors in all 270+ Nothing Bundt Cakes bakeries.