Wiley Launches INFLUENCER MARKETING FOR DUMMIES

Wiley today announces Influencer Marketing For Dummies (Wiley, 978-1-119-11409-3, December 2015, US $26.99) by Kristy Sammis, Cat Lincoln and Stefania Pomponi, Founders of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online.

A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, readers find out how to market to those who rock social media-and, subsequently, grow their brand.

"Influencer marketing is increasingly becoming a valuable promotional tactic for both big and small brands. We've been pioneers in this business for seven years and we're excited to share our learnings with those looking to familiarize themselves with this industry," says Cat Lincoln, author, Founder and CEO of Clever Girls.

Influencer marketing relies on building strong relationships with customers. In Influencer Marketing For Dummies, readers will discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about their brand.

Influencer Marketing For Dummies is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visit http://www.dummies.com/buy/9781119114093.

About the authors:

Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.

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