Mozart: The Dog That Sells Books
It started as a fluke. Ann Marie Sabath, author of What Self-Made Millionaires Do That Most People Dont, was scheduled to do a signing at the Boston Logan airport bookstore. When she arrived, the store manager and employees appeared happy to meet her. They were ecstatic, however, to meet Mozart, the nine-pound ball of fluff. In fact, they insisted that he be part of the book signing.
So, forty signings and eight states later, Mozart has become the official ambassador for Sabaths ninth book, What Self-Made Millionaires Do That Most People Dont. Sabath has noticed that while she does not know customers financial status, she does know that they indeed possess many of the secrets for creating their own success.
For instance, she has observed that many customers are not afraid to askif they may pet Mozart, that is. By this mere action, they are demonstrating Secret 23, which is Do Not Be Afraid to Ask. Sabath has also noticed that these bookstore customers often put Secret 14 into practiceLearn Something New Everyday by buying Sabaths book and/or others. Finally, while many peruse the contents of What Self-Made Millionaires Do That Most People Dont, they do not buy the book immediately. They are mastering Secret 47They Preplan Their Purchases. Nothing wrong with that!
For those who do buy the book on the spot, besides getting an autographed copy of the book, some ask for a selfie with Mozart and yes, even a paw print.
Media contact: Victor Gulotta
Gulotta Communications, Inc.