Mozart: The Dog That Sells Books

Every dog has its place. Mozart, the ten-month-old Maltese, certainly has found his: he earns his kibble by helping people find their millionaire potential one bark at a time.

It started as a fluke. Ann Marie Sabath, author of What Self-Made Millionaires Do That Most People Don’t, was scheduled to do a signing at the Boston Logan airport bookstore. When she arrived, the store manager and employees appeared happy to meet her. They were ecstatic, however, to meet Mozart, the nine-pound ball of fluff. In fact, they insisted that he be part of the book signing.

So, forty signings and eight states later, Mozart has become the official ambassador for Sabath’s ninth book, What Self-Made Millionaires Do That Most People Don’t. Sabath has noticed that while she does not know customers’ financial status, she does know that they indeed possess many of the secrets for creating their own success.

For instance, she has observed that many customers are not afraid to ask—if they may pet Mozart, that is. By this mere action, they are demonstrating Secret 23, which is Do Not Be Afraid to Ask. Sabath has also noticed that these bookstore customers often put Secret 14 into practice—Learn Something New Everyday by buying Sabath’s book and/or others. Finally, while many peruse the contents of What Self-Made Millionaires Do That Most People Don’t, they do not buy the book immediately. They are mastering Secret 47—They Preplan Their Purchases. Nothing wrong with that!

For those who do buy the book on the spot, besides getting an autographed copy of the book, some ask for a selfie with Mozart and yes, even a paw print.

To learn more about bestselling author Ann Marie Sabath, please visit http://www.annmariesabath.com/bio/ or follow her on facebook at https://www.facebook.com/AnnMarieSabath/.

Media contact: Victor Gulotta
Gulotta Communications, Inc.
617-630-9286
http://www.booktours.com
victor(at)booktours(dot)com

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