New Musicals Inc. Presents THE MAX FACTOR FACTOR, 7/26-8/31

New Musicals Inc. Presents THE MAX FACTOR FACTOR, 7/26-8/31

It's 1936; the golden age of Hollywood, and two rival movie studios are in a heated battle for survival when their opposing leading men fall in love. Reminiscent of screwball comedies of the past, this new musical takes place in a world of artifice, backstabbing, lavender weddings, double-crossing starlets, and a moral crusader from the Legion of Rectitude, making it increasingly more difficult for the leading men to hold on to the one real thing each has ever found. It's funny, charming, romantic, happily nostalgic, and very tuneful.

New Musicals Inc. is producing a world premiere musical this summer, in association with Celebration Theatre, called The Max Factor Factor, opening August 1st at the NoHo Arts Center, 11136 Magnolia Blvd., in North Hollywood.

Written by Adrian Bewley (book), Joe Blodgett (music), and Chana Wise (lyrics), it's being produced by New Musicals Inc. in association with Celebration Theatre. Celebration Theatre's own Michael Shepperd is directing, with a cast which includes Jeff Scot Carey, Jeffrey Christopher Todd, Jessica Howell, Jessica Snow Wilson, Heather Olt, Jordan Kai Burnett, Kevin Michael Moran, Kevin McIntyre, Stefan Rich, Everjohn Feliciano, Trevor Shor, and Alex Boling.

The design team includes Bryan Blaskie (Music Director); Palmer Davis (Choreography); Matthew Brian Denman (Lighting Design); Carlo Maghirang and Taylor Anderson (Scenic Design); Rebecca Kessin (Sound Design); Daniel Mahler (Costume Designer); Michael O'Hara (Prop Designer); Andreas Pantazis (Assistant Director); and Marcedes Clanton (Stage Manager).

The Max Factor Factor was developed and workshopped for the Celebration Theatre over the past couple of seasons, through a rigorous process of table readings, staged presentations, and concerts. It was selected to be part of Stages Musical Theatre Festival in 2013, and now will have its world premiere this summer in North Hollywood. The Max Factor Factor plays for five weeks only, this August, at the NoHo Arts Center. Opening August 1, and running through August 31.

"This show asks us to examine what kind of sacrifices we're willing to make for success or societal acceptance," says lyricist Chana Wise. "Although it concerns a serious subject, it doesn't take itself too seriously. It's funny, and playful, and has lots of great songs!"

Previews: July 26, 27, 31
Shows: August 1-August 31st. 2014
Fridays and Saturdays at 8pm; Sundays at 3pm
$34 (Senior and Student discounts available)

The NoHo Arts Center
11136 Magnolia Blvd.
North Hollywood, California 91601

For tickets and reservations: or 818.506.8500

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