NBC Olympics Partners with 'VOICE' Winner Danielle Bradbery for Promo Campaign
NBC Olympics has partnered with the Emmy Award-winning program "The Voice" to create a joint promotional campaign featuring Season Four winner Danielle Bradbery. The campaign, which debuts tonight on "The Voice" at 9 p.m. ET on NBC, is built around Bradbery's performance of her song "My Day," which captures the inspirational message of the Olympic Games, and is interspersed with footage of Olympic athletes.
Promotional spots of varying length -- 30-second, 60-second and song-length versions -- will air across NBCUniversal's family of networks in the weeks leading into the 2014 Olympic Winter Games in Sochi, Russia. "My Day" is featured on Bradbery's self-titled debut album, which was released on November 25.
The 60-second version will debut tonight on the "The Voice" at 9 p.m. ET on NBC. It will then be distributed across NBCUniversal's social media networks, with a song-length version to be released next week.
"We are delighted to partner with NBC Entertainment's hit show "The Voice" and last season's winner, Danielle Bradbery," said John Miller, CMO, NBC Sports Group. "The nature of Danielle's song 'My Day' is uniquely suited to the ideals represented by the Olympics. We look forward to this unique collaboration being used often across the NBCU family of networks in the weeks leading up to the Games."
"When I first heard the song 'My Day' I knew I wanted to cut it immediately, because the day I won 'The Voice' was truly the most amazing day of my life. The song reminded me of all the excitement and honor I experienced on that magical evening," says Bradbery. "I am honored to be able to share the song through this special campaign honoring our Olympic heroes, who I look forward to cheering on this winter on NBC."
The Sochi Olympic Winter Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity, including 20 broadcast/cable channels and more than 65 websites, to promote the upcoming Winter Games than it had for Vancouver in 2010.
With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its Primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, one night before the broadcast network provides its traditional coverage of the Opening Ceremony on Friday February 7. This marks the first time NBC will air Olympic Primetime coverage before the Opening Ceremony. The Primetime broadcast on Thursday, February 6, 2014, is scheduled to include competition in snowboard slopestyle (men's and women's), in which two-time gold medalist Shaun White is expected to compete in the slopestyle's Olympic debut; team figure skating, which is also in the Olympics for the first time; and women's freestyle moguls.