Earlier this summer, over 1,200 people lined up in Times Square to be filmed crawling across a green screen. Spanish artist Daniel Canogar captured the footage of their crawls and has edited it to be shown on the Square's spectacular billboards in September. The resulting film, titled Storming Times Square, will have its premiere on Times Square billboards September 1 and screened every night in September at 11:57 p.m. as part of the Midnight Moment, a monthly presentation of The Times Square Advertising Coalition (TSAC) and Times Square Arts. This month's presentation is in partnership with bitforms gallery.

Using methods of public intervention and video installation, Storming Times Square is born from a desire to have viewers project themselves, literally and metaphorically, onto their immediate environments. The Visitors to Times Square were filmed crawling horizontally on a green screen, and this month, the film will be projected vertically on the buildings of Times Square, giving the illusion that the participants are scaling the buildings.

Daniel Canogar said, "Filming in Times Square has changed the way I think and feel about 'the crowd.' I have studied each and every one of the video captures of the participants, over 1,200 of them. They feel like friends and collaborators: I'm familiar with the way they move and dress, I remember specific anecdotes and words we exchanged before and after their participation, and to see them give themselves over so generously to the art project makes me feel so thankful. Young and old, all ethnic backgrounds and nationalities, I now feel the crowd not as an anonymous conglomeration but as an aggregate of individuals, each and every one with his/her challenges and hopes. From the computers where I have been editing the artwork in the privacy of my studio, to the enormously public screens of Times Square, there is a big leap. I'm restless to witness this transition, to see how my vision translates into reality. "

Tim Tompkins, President of the Times Square Alliance, said, "Daniel Canogar created the ultimate Times Square experience, giving every visitor the opportunity to experience their fifteen minutes of fame and be showcased on our billboards."

Sherry Dobin, Times Square Arts Director, said, "This is the first Midnight Moment created in Times Square for Times Square. We always look for opportunities to have the public participate in the making of an artwork in a very meaningful, professional way. In Canogar's film, people will see themselves on the screens as an integral part of an artist's vision."

Harry Coghlan, Chairman of the Times Square Advertising Coalition, said, "We're thrilled to share Daniel Canogar's innovative and interactive edition of the monthly Midnight Moment program with visitors, locals and participants! The 1,200 Times Square participants will get to experience a moment of fame on the iconic digital screens in the Crossroads of the World."

The following digital screens are participating in the September Midnight Moment:

ABC Super Sign, American Eagle Times Square, Bank of America, CBS Outdoor 1515 Broadway (SL Green Realty), CEMUSA, City Outdoor, Disney Store Spectacular, Branded Cities NASDAQ Tower Times Square, Branded Cities Thomson Reuters, Branded Cities 7TS (7 Times Square), and Branded Cities 1 Times Square (1 Times Square), Clear Channel Spectacolor HD127, Clear Channel Spectacolor HD128, Superior Digital Displays Three Times Square #5, and Sherwood Outdoor.

The project is presented in partnership with bitforms gallery, and supported by AC/E and Spain Culture New York - Consulate General of Spain: member of the network Spain Arts & Culture.

Click HERE to watch a video of the filming on Duffy Square in July.

About Midnight Moment

Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57 p.m. with a "countdown" that signals the start of the three minute nightly presentation. Past artists featured in the program include Alfredo Jaar; Isaac Julien; Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Zach Nader; Brian Gonzalez (aka Taxiplasm); Björk; JR; Ryan McGinley; Jack Goldstein; Nature Theater of Oklahoma; Ezra Wube; Laleh Khorramian; Brian Dailey; Leslie Thornton; and Yoko Ono. For more information on past projects, please visit TimesSquareNYC.org/MidnightMoment.

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community. Members of TSAC include: ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters. www.timessquareadcoalition.org