Food + Wine

Pizza Hut Canada Spreads the Love with 'Aphrocheesiac'

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Pizza Hut Canada Spreads the Love with 'Aphrocheesiac'

Valentine's may be over, but pizza love lives on at Pizza Hut Canada where the chain is wooing 100 fans with a quirky, post-Valentine's gift - "Aphrocheesiac."

Pizza Hut "Aphrocheesiac" is a seductive combination of parmesan and the natural aphrodisiac qualities of chili. "Aphrocheesiac" captures the sensory appeal of pizza love - and the chain is gifting 100 bottles to its most ardent fans starting on February 21, 2014.

"Aphrocheesiac" was unveiled to celebrate Valentine's week and is the mad creation of Pizza Hut Canada's digital team and their long-time ad agency GRIP who say that gifts to fans are becoming a bit of a tradition. In 2012, the team created "Eau de Pizza Hut" fragrance, and this past holiday season, select fans were treated to Pizza Hut wrapping paper.

"The love Pizza Hut has for our fans is just as potent as Aphrocheesiac," says Tatiana Carrascal, Director of Marketing, Pizza Hut Canada, who adds that unique rewards are one way the brand reciprocates on the outpouring of love it receives from Canadian fans.

"When you create the world's most famous and best loved pan pizza; that creates a lot of good pizza karma. Canadian Pizza Hut fans are funny and inventive, so their comments and messages inspire us to find new ways to have fun and celebrate how Pizza Hut brings people together," says Carrascal.

About Pizza Hut

Pizza Hut is one of Canada's largest pizza restaurant chains with more than 320 franchised restaurants across Canada offering dine-in, delivery and online ordering experiences. In addition to its debut line of New Canadian Favourites pizza recipes, Pizza Hut Canada offers a number of other trademark offerings including WingStreet Wings, Signature Singles, PANormous Pizza and pizzas that meet the Heart and Stroke Foundation's Health Check restaurant criteria. With more than 12,800 locations in 100 countries, Pizza Hut is the world's largest pizza restaurant company. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE:YUM). Those hungry for more information can visit us at www.pizzahut.ca or www.facebook.com/PizzaHutCanada.


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