Roundabout Partners with TodayTix for 50th Anniversary Season

Roundabout Theater Company announced today that they have partnered with TodayTix, the premiere mobile theater ticketing app, to offer Retro Roundabout. In honor of Roundabout's founding year $19.65 lottery orchestra tickets will be exclusively available via the TodayTix app to all shows during Roundabout's 2015-16 50th Anniversary Season.

Artistic Director Todd Haimes said: "For decades, Roundabout has proudly provided thousands of reduced-price tickets to our loyal subscribers, NYC students, HipTix members and ACCESS Roundabout theatergoers. For this celebratory 50th season, I can't think of a better way to further that accessibility than by partnering with TodayTix. The theatre is nothing without our audience, and that audience shouldn't be limited by price."

"We couldn't be more excited to enter into a partnership with Roundabout for their thrilling 50th Anniversary season," said TodayTix co-founders Merritt Baer and Brian Fenty. "The Retro Roundabout initiative perfectly reflects the missions of both of our organizations by making New York's finest theater more accessible than ever."

In lieu of a traditional lottery, Roundabout Theater Company will partner with TodayTix to allow its patrons to enter a mobile lottery via the TodayTix app, available in the App Store or Google Play Store. The entry period will begin each day at midnight, and continue until winners are notified via push notification 3-4 hours before the selected performance begins. Winners will be offered the opportunity to purchase up to two $19.65 orchestra tickets, and can pick them up from the respective box office. Lottery tickets and seat locations are subject to availability. For more information, please visit www.RoundaboutTheater.org

The Retro Roundabout lottery powered by TodayTix is part of ACCESS Roundabout, a multifaceted audience development initiative that allocates over 50,000 affordable tickets, as low as $10, to theatregoers every year. As one of the nation's leading not-for profit theatre companies, internationally recognized for quality award-winning theatre, education and audience development programs, Roundabout is excited to offer these special ticket programs to the community. More information at roundabouttheatre.org/access.

The 2015-16 Roundabout 50th Anniversary Season includes: Old Times, now through November 29th at the American Airlines Theater; Thérèse Raquin, now through January 3, 2015 at Studio 54; The Humans, now through December 27th at the Laura Pels Theater at the Harold and Mimi Steinberg Center for Theater; Noises Off, December 17, 2015 - March 6, 2016 at the American Airlines Theater; She Loves Me, February 5 - May 22, 2016 at Studio 54; and Long Day's Journey Into Night, March 31 - June 26 at the American Airlines Theater.

TodayTix (Merritt Baer, CEO & Co-Founder; Brian Fenty, Executive Chairman & Co-Founder) is the first and only free mobile app for iOS and Android that provides access to the best prices on last-minute theater tickets, booked same-day or within a week's time. Operating in the world's most iconic theater markets, TodayTix secures the best discounted and full price tickets available for more than 100 shows on Broadway and Off-Broadway in New York City, London's West End, and the San Francisco Bay Area.

TodayTix aims to make theater a readily-available and exciting option for everyone. Through its personalized, intuitive and easy-to-use service, TodayTix delivers an efficient, affordable and reliable user experience for theatergoers around the world.

Life-long friends and former Broadway producers Merritt Baer and Brian Fenty launched TodayTix in New York City in December 2013. The company has partnerships with many New York institutions, including The Public Theater, Roundabout Theater Company, Blue Man Group, Stomp, St. Ann's Warehouse, MSG Entertainment, Atlantic Theater Company, Labyrinth Theater Company, New York City Center, and more. The TodayTix app launched in London's West End in June 2015, in the San Francisco Bay Area in September 2015, and is currently in beta in Los Angeles and Washington D.C.

TodayTix launched New York's first mobile lottery in 2014, and has partnered with The Public Theater on its Free First Previews initiative, The Atlantic Theatre Company on its TodayTix30 initiative, and The Kenneth Branagh Theatre Company's £15 Front Row initiative. TodayTix has also launched daily mobile lotteries for Atlantic Theater Company's Threepenny Opera and Found, The Public Theater's Hamilton, Grounded, Shakespeare in the Park, and Eclipsed, Broadway's On The Town, Fun Home, and An Act of God, and The West End's Kinky Boots.

Roundabout Theatre Company is committed to producing the highest quality theatre with the finest artists, sharing stories that endure, and providing accessibility to all audiences. A not-for-profit company, Roundabout fulfills its mission each season through the production of classic plays and musicals; development and production of new works by established and emerging writers; educational initiatives that enrich the lives of children and adults; and a subscription model and audience outreach programs that cultivate and engage all audiences.

Roundabout Theatre Company presents a variety of plays, musicals, and new works on its five stages, each of which is specifically designed to enhance the needs of Roundabout's mission. Off-Broadway, the Harold and Miriam Steinberg Center for Theatre, which houses the Laura Pels Theatre and Black Box Theatre, with its simple sophisticated design, is perfectly suited to showcasing new plays. The grandeur of its Broadway home on 42nd Street, American Airlines Theatre, sets the ideal stage for the classics. Roundabout's Studio 54 provides an exciting and intimate Broadway venue for its musical and special event productions. The Stephen Sondheim Theatre offers a state of the art LEED certified Broadway theatre in which to stage major large-scale musical revivals. Together these distinctive homes serve to enhance Roundabout's work on each of its stages.

American Airlines is the official airline of Roundabout Theatre Company. Roundabout productions are supported, in part, with public funds from the New York City Department of Cultural Affairs in partnership with the City Council, the New York State Council on the Arts with the support of Governor Cuomo and the New York State Legislature.

Roundabout's 50th anniversary season in 2015-2016 includes: Clive Owen, Eve Best and Kelly Reilly in Old Times by Harold Pinter, directed by Douglas Hodge; Andrea Martin, Campbell Scott, Tracee Chimo, Daniel Davis, David Furr, Kate Jennings Grant, Megan Hilty, Rob McClure and Jeremy Shamos in Noises Off by Michael Frayn, directed by Jeremy Herrin; The Humans by Stephen Karam, directed by Joe Mantello; Keira Knightley, Gabriel Ebert, Matt Ryan and Judith Light in a new adaptation of Thérèse Raquin by Helen Edmundson, based upon the novel by Émile Zola, directed by Evan Cabnet; Laura Benanti, Zachary Levi, René Auberjonois, Gavin Creel, Michael McGrath and Jane Krakowski in She Loves Me by Joe Masteroff, Sheldon Harnick and Jerry Bock, directed by Scott Ellis; Jessica Lange, Gabriel Byrne, Michael Shannon and John Gallagher, Jr. in Long Day's Journey Into Night by Eugene O'Neill, directed by Jonathan Kent. The 2015-2016 Roundabout Underground production is Ugly Lies the Bone, a new play by Lindsey Ferrentino, directed by Patricia McGregor.

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