WORLD NEWS Ranks No. 1 in Key News Demo
By: Caryn Robbins Nov. 05, 2013
For the week of October 28, 2013, "ABC World News with Diane Sawyer" averaged 7.828 million Total Viewers and a 1.7 rating/7 share/2.007 million in Adults 25-54, according to Nielsen Media Research. Building on its Adults 25-54 audience (+2% -1.973 million on w/o 10/21/13) to hit a season high, "World News" drew its largest news demo audience in 7 weeks - since w/o 9/9/13. In addition, "World News" stood as the only evening newscast to grow week to week in Adults 25-54, as "CBS Evening News" (-2%) and "NBC Nightly News" (-2%) turned in losses.
"World News" ranked No. 1 in Adults 25-54 on Thursday (10/31/13), beating NBC's "Nightly News" by +3,000 demo viewers (2.082 million vs. 2.079 million). "World News" cut its Adults 25-54 gap with "NBC Nightly News" by double-digits compared to the previous week (-35% - 131,000 vs. 203,000) to post its closest performance with the NBC program since season premiere week 5 weeks ago - since w/o 9/23/13. "World News" slashed its year-to-year margins with "NBC Nightly News" in both Total Viewers (-42% - 851,000 vs. 1.462 million) and Adults 25-54 (-84% - 131,000 vs. 820,000). In fact, "World News" has narrowed its news demo margin with "Nightly News" by double-digits Versus the year-ago week in the last 3 weeks and in 4 of 6 weeks this season. Season to date, "World News" is up Versus the same point last season in both Total Viewers (+4%) and Adults 25-54 (+7%), delivering its best overall viewer start to a season in 5 years - since the 2008-09 season. "World News" is also up the most from the same point last season in the key adult news demo compared to "CBS Evening News" (-9%) and "NBC Nightly News" (+3%).ABC WORLD NEWS 7,828,000 1.7/7; 2,007,000 1.0/5; 1,321,000 5.3/10
NBC NIGHTLY NEWS 8,679,000 1.8/7; 2,138,000 1.2/5; 1,560,000 5.8/11
CBS EVENING NEWS 6,799,000 1.3/5; 1,562,000 0.8/4; 1,021,000 4.5/ 9 Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/28/13, 10/21/13 & 10/29/12. Most Current: 2013-2014 Season (9/23 - 11/3/13) and 2012-2013 Season (9/24 - 11/4/12). All averages based on regular telecasts.
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