NBC's DATELINE Hits 2-Month in High in Adults 18-49
By: Tyler Peterson Jun. 02, 2013
NBC was #1 Friday night among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, total viewers and other key categories, led by the #1 show of the night on those networks, "Dateline NBC." At 10, "Rock Center with Brian Williams" was up week to week by 33 percent in 18-49.
From 8-10 p.m. ET, "Dateline NBC" (1.4/5 in 18-49, 6.4 million viewers overall) reported the #1 results of the night on ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and total viewers. "Dateline" delivered NBC's highest 18-49 rating in the two-hour time period in three months (since March 1) and matched the network's top 18-49 rating in the slot since a December 7 "Saturday Night Live" special (1.5). In total viewers, it's the biggest overall audience in the slot for NBC since February 15 (6.7 million for "Dateline"). "Dateline" was #1 in the slot among ABC, CBS, NBC and FOX in adults 18-34, 18-49 and 25-54, total viewers and most other key categories.In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore. In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/4 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore. From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters. NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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