MAMMA MIA! Ice Cream Summer Saturdays Begin

MAMMA MIA!, now in its 10th smash year on Broadway, launches the best way to beat the heat this summer with the first MAMMA MIA! Mister Softee Saturdays this Saturday, July 2 at 12:30pm at the Winter Garden Theatre (1634 Broadway).

MAMMA MIA! and Mister Softee join forces to bring fans of Broadway's hottest show, summer's coolest treat!

Every weekend in July stop by the Winter Garden Theatre for a free Mister Softee treat to celebrate summertime.

Look for the Mister Softee truck parked on Broadway beneath the MAMMA MIA! marquee between 12:30 - 1:30 PM and show your ticket stub for free ice cream! (valid for same day only with matinee ticket purchase. Date of performance must match date of ice cream redemption).

Additional MAMMA MIA! Mister Softee Saturdays will run Saturday, July 9; one Sunday, July 10; Saturday, July 23 and Saturday, July 31 only.

(Offer good while supplies last, 350 ice cream cones or cups will be available on first come first serve basis. Not transferrable. One ice cream per ticket. Not redeemable for any other food product. No ice cream served less than half hour prior to show time.)

Seen by over 45 million people around the world, Benny Andersson and Björn Ulvaeus' global smash hit musical MAMMA MIA!, is celebrating over 4,000 performances in its tenth smash hit year at Broadway's Winter Garden Theatre and remains among Broadway's top selling musicals. The current North American Tour has played over 3,600 performances in over 135 cities with 145 repeat visits. The originAl West End production of MAMMA MIA! is now in its twelfth year and has celebrated over 5,000 performances in London and the international tour has visited more than 50 foreign cities and been seen by 3.7 million people. The blockbuster feature film adaptation of MAMMA MIA!, produced by Judy Craymer and Gary Goetzman, is the most successful movie musical of all time grossing $600 million worldwide.

With a worldwide gross of over $2 Billion, MAMMA MIA! is acclaimed by the Associated Press as "quite simply, a phenomenon."

Inspired by the story-telling magic of ABBA's timeless songs, writer Catherine Johnson's sunny, funny tale of family and friendship unfolds on a tiny Greek island. On the eve of her wedding, a daughter's quest to discover the identity of her father brings 3 men from her mother's past back to the island they last visited 20 years ago. Songs including "Dancing Queen"; "The Winner Takes It All"; "Money, Money, Money" and "Take A Chance on Me" are all featured in this feel-good night of fun and laughter.

Produced by Judy Craymer, Richard East and Björn Ulvaeus for Littlestar in association with Universal, the creative team responsible for bringing MAMMA MIA! to theatrical life includes some of the most gifted and celebrated talents of musical theatre and opera. With music and lyrics by Benny Andersson and Björn Ulvaeus, MAMMA MIA! is written by Catherine Johnson and directed by Phyllida Lloyd. MAMMA MIA! has choreography by Anthony Van Laast, production design by Mark Thompson, lighting design by Howard Harrison, sound design by Andrew Bruce and Bobby Aitken, and musical supervision, additional material and arrangements by Martin Koch.

For tickets, schedule and information about MAMMA MIA!: http://www.mammamianorthamerica.com/