Hostess Celebrates Blu-rayTM & DVD Release of PENGUINS OF MADAGASCAR with Hoops Sweepstakes

As basketball fans gear up for the most exciting time of the season, Hostess Brands is celebrating the Blu-rayTM and DVD release of the all-new movie, Dreamworks Animation's Penguins of Madagascar, with the Hostess Hoops Sweepstakes featuring its new Hostess Hoops app and limited-edition Penguins of Madagascar packaging.

Fans are invited to celebrate the movie's Blu-rayTM and DVD release by playing the fun and free Hostess Hoops app, available today for download on Android and iOS devices. The game lets players take control of Hostess mascot Twinkie the Kid as he races against the shot clock to score as many baskets as possible. The Penguins are there to help with special power-ups and dunks that score major points. The app will be available via the App Store and Google Play through April 30.

Each download includes a Hostess coupon which can be redeemed for $1 off two boxes of Hostess products. In addition, fans can enter to win the sweepstakes' grand prize through the app: $5,000 cash or a seven day, six night Royal Caribbean cruise for four. Hostess lovers and Penguins of Madagascar enthusiasts can also visit local retailers and grocers to find Twinkies, CupCakes and Donettes in limited-time packaging that features the Penguins playing Hostess Hoops. Using the app to scan Hostess packaging will unlock more Penguins power-ups in the game!

Spark Alliance Marketing served as the agency that worked with Hostess and Dreamworks Animation on the concept, strategy, and execution of the promotion. The Hostess Hoops app was developed by Bully! Entertainment, an emerging tech and game development studio specializing in BRANDED experiences.

For more information about Hostess products and Hostess Brands, LLC, please visit hostesscakes.com and hostessbrands.com. Follow Hostess on Twitter: @Hostess_Snacks; on Facebook: facebook.com/Hostess; on Instagram: Hostess_Snacks; on YouTube:youtube.com/HostessSnacks; on Pinterest: pinterest.com/hostesscakes; and on Tumblr: hostesssnacks.tumblr.com. Hashtag: #comeback

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