Disney Channel Continues as TV's #1 Total Day Network in Key Kid Demos

By: Feb. 25, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

During February 2014, Disney Channel, the 24-hour kid-driven, family-inclusive television network, ranked as TV's #1 network for the 34th-consecutive month in Kids 6-11 (512,000/2.2 rating) and for the 46th-straight month in Tweens 9-14 (465,000/1.9 rating), driven by the finale of "Good Luck Charlie," and all-new episodes of popular series - most notably "Austin & Ally," "Liv and Maddie" and "I Didn't Do It."

Competitively, Disney Channel exceeded Nickelodeon by solid double digits for the 32nd-consecutive month in both Kids 6-11 (+14% - 512,000 vs. 448,000) and Tweens 9-14 (+67% - 465,000 vs. 279,000).

In Prime, Disney Channel extended its streak as TV's #1 network to 108-consecutive months in Kids 6-11 (805,000/3.4 rating) and to 104-straight months in Tweens 9-14 (732,000/3.0 rating).

• The 1-hour finale of "Good Luck Charlie" (2/16/14, 8:00 - 9:00 p.m.) stood as the month's #1 cable TV telecast in Kids 6-11 (1.7 million/7.1 rating) and Tweens 9-14 (1.8 million/7.6 rating), and cable TV's #1 live-action telecast in Kids 2-11 (2.1 million/5.2 rating).

24-Hour Disney Junior channel
24-hour Disney Junior channel ranked as the TV's #1 Total Day preschool-dedicated network for the 11th-straight month in Total Viewers (450,000), Kids 2-5 (222,000/1.4 rating) and Boys 2-5 (116,000/1.5 rating) - each month since reporting public ratings on April 1, 2013 - for the 8th-consecutive month in Girls 2-5 (106,000/1.4 rating) and for the 9th month in a row in Women 18-49 (92,000).

Notably, this was the channel's #2 month on record in Total Viewers and across all preschooler demos, and its #1 month ever in Women 18-49. Conversely, the month stood as Nick Jr.'s least-watched month to date in Kids 2-5, Girls 2-5 (tied w/ Jan. '08) and Boys 2-5, and second-least-watched month in Total Viewers, behind January '08.

Source: NTI, U.S. ratings, most current, February 2014: 1/27/13-2/23/14; Total Day rank streaks include ties based on rating.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos