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Broward County Cultural Division Presents Business Skills for the Modern Creator Institute

Programming is designed to help artists of all disciplines increase their sales and grow their businesses.  

Registration is now open for the Business Skills for the Modern Creator Institute, presented by Broward Cultural Division. This popular annual series kicks off on Saturday, June 4, and is designed to help artists of all disciplines increase their sales and grow their businesses.

The program takes place on four Saturdays (June 4, 11, 18, and 25), and includes 21 informative lectures and interactive workshops that cover topics from writing effective business and marketing plans to raising capital and closing sales. New this year, sessions will take place at the Florida Small Business Development Center (SBDC) at FAU's Division of Research located on the Davie Campus. Upon program completion, participants receive a certificate that denotes them as an Institute graduate.

The cost to participate is $100. Artists residing in any county may participate in the Institute. (Please note: Physical attendance to all four Saturday sessions is required to graduate from the Institute.)

To register, visit


SESSION ONE: Saturday, June 4, 2022 - 9 am - 6 pm

  • Understanding Your Current State

  • Exploring Priorities

  • Writing the Business /Action Plan

  • Defining the Product or Service- Building a Mix

  • Pricing and Practice

  • Choosing a Business Structure

SESSION TWO: Saturday, June 11, 2022 - 9 am - 6 pm

  • Protecting Your Rights

  • Introduction to Building a Marketing Plan

  • Understanding Consumers and Researching Markets

  • Building a Communication Strategy

  • Raising Capital and Resources

SESSION THREE: Saturday, June 18, 2022 - 9 am- 6 pm

  • Making the Sale

  • Distribution Outlets

  • Civic Engagement Operational Accounting & Finance

  • Paying Taxes

  • Revisiting Your Business/Action Plan

  • From the Trenches: Stories of Successful 'Artrepreneurs'

SESSION FOUR: Saturday, June 25, 2022 - 9 am - 2 pm

  • Working Effectively with Lenders

  • Developing a Brand

  • Business Plan Clinic and Workshop

History of the Institute: In June 2007, the Broward Cultural Division, Arts Cleveland, and ArtServe implemented the pilot version of Artist as an Entrepreneur Institute (AEI) for South Florida audiences. During the pandemic, the lessons were delivered live on virtual platforms under its new name of Business Skills for the Modern Creator, which provided access to thousands of creatives worldwide. Business Skills for the Modern Creator received a 2022 Achievement Award from the National Association of Counties (NACo). To date, more than 800 artists have completed the Institute.

About the Broward Cultural Division
The Broward Cultural Division advances arts and culture throughout greater Fort Lauderdale by investing in the creative sector and providing capacity-building opportunities for artists, organizations, and creative talent through events and activities that fuel Broward's creative infrastructure. The Cultural Division includes the county's Public Art & Design program, as well as grant programs that provide over $4.5 million in annual support for Broward-based cultural organizations and artists, and engages the community in education and advocacy initiatives that support arts education at the local, state and federal levels. For more information on programs, grants, calls-to-artists and more, visit @BrowardArts on Facebook, Instagram and Twitter, or visit

Additional Resources for Attendees: FAU's Creative Entrepreneur Development Program offers additional resources for your career throughout the year. One-on-one private consulting and training sessions are available to provide further career and business management for artists. Request an appointment by contacting George Gadson at or 954-762-5230 or learn more online.

The Florida Small Business Development Center (SBDC) at Florida Atlantic University (FAU) Division of Research offers high-level consulting and training to small and medium-sized businesses in Broward and Palm Beach Counties. The Florida SBDC at FAU has access to robust databases, business research resources, and knowledgeable expert consultants who can help business owners and entrepreneurs successfully navigate the obstacles that come with the stages of the business life cycle, providing no-cost specialized services to fit their needs. From pre-venture businesses (exploring business feasibility) to established businesses (in business over three years), the SBDC at FAU can help.

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