Personality: The Lloyd Price Musical at Studebaker Theater

From humble beginnings in his hometown of Kenner, Louisiana, Lloyd Price overcame incredible obstacles on his way to a revolutionary musical career. He became the first Black man to open a nightclub below Harlem in New York City, and the first recording artist of any color to create his own record label, generating more hits like “Stagger Lee” and “Personality,” and spreading the New Orleans R&B sound throughout the world.