TODAY is Number One for 160 Weeks Straight

TODAY is Number One for 160 Weeks Straight

TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54 for the 160th week straight. The win marks TODAY's best demo streak in more than six years.

NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. For more than 60 years, TODAY has provided a daily live broadcast of the latest in domestic and international news, weather reports, and interviews with NEWSMAKERS from the worlds of politics, business, media, entertainment and sports. TODAY is renowned for providing its audience with a "window on the world," bringing viewers breaking news as it happens and often broadcasting from locations around the globe. TODAY's longtime home at New York's Rockefeller Plaza attracts thousands of visitors each year to peer into its windows and become part of TODAY's broadcast. The Emmy Award winning program is anchored by Savannah Guthrie, Al Roker and Natalie Morales. Don Nash is the executive producer.


Program P25-54
TODAY 1.20 1,450 0.78 1,008 4,146
CBS THIS MORNING 0.72 869 0.48 624 3,239
GOOD MORNING AMERICA 1.10 1,324 0.76 977 4,277

TODAY averaged 1.450 million A25-54 viewers, leading GMA by +126,000 (+10%) and CBS THIS MORNING by +581,000 (+67%)

  • TODAY has now ranked #1 among A25-54 viewers for 160 consecutive weeks (best streak in over six years) and 176 of the last 177 weeks
  • Compared to the same week last season, TODAY's A25-54 lead over CBS was up 2%

TODAY averaged 1.008 million A18-49 viewers, +31,000 (+3%) ahead of GMA and +384,000 (+62%) higher than CBS

  • TODAY has ranked #1 among A18-49 viewers in 88 of the last 89 weeks and 163 of the last 165 weeks

TODAY averaged 4.146 million total viewers, trailing GMA by -131,000 (-3%) and leading CBS THIS MORNING by +907,000 (+28%)

  • Compared to the same week last season, TODAY improved its lead over CBS by 51% (+907,000 vs. +601,000 last year)

SEASON-TO-DATE (9/24/2018-1/20/2018)

TODAY ranks #1 among A25-54 and A18-49

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

  • TODAY's total viewer advantage over CBS is up 31% vs. the same period last season (+960,000 vs. +733,000 last season)

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