TODAY is Number One in Key Demo with Highest Viewership Since March

TODAY is Number One in Key Demo with Highest Viewership Since March

September 18, 2018 - NBC News' TODAY was the number-one morning show last week topping ABC's "Good Morning America" in the key A25-54 demo and posting its best total viewer and demo deliveries since March. TODAY has now won the key demo for 142 straight weeks, its best streak in over six years. TODAY also won in total viewers for two straight days last week, Monday and Tuesday.

TODAY HIGHLIGHTS:

TODAY averaged 1.473 million A25-54 viewers, leading GMA by +221,000 (+18%) and CBS THIS MORNING by +635,000 (+76%)

TODAY has now ranked #1 among A25-54 viewers for 142 consecutive weeks (best streak in six years) and 158 of the last 159 weeks

TODAY delivered a 1.22 A25-54 rating, +0.18 points ahead of GMA and +0.53 points more than CBS

TODAY had its highest A25-54 viewership in 25 weeks (since the week of 3/19/2018) and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)

TODAY delivered the biggest increase of A25-54 viewers week-over-week, up +94,000 (+7%)

TODAY has topped GMA by at least 150,000 A25-54 viewers in five consecutive weeks

TODAY averaged 1.079 million A18-49 viewers, +116,000 (+12%) ahead of GMA and +411,000 (+65%) higher than CBS

TODAY delivered a 0.81 A18-49 rating, +0.09 points more than GMA and +0.32 points better than CBS

TODAY posted its highest A18-49 viewership in 17 weeks (since week of 5/14/2018)

Week-over-week, TODAY's A18-49 viewership added +70,000 A18-49 viewers and increased its lead over CBS by 4%

TODAY averaged 4.160 million total viewers, leading CBS THIS MORNING by +991,000 (+31%) and trailing GMA by -120,000 viewers (-4%)

TODAY ranked #1 in total viewers on both Monday and Tuesday (+7,000 over GMA each morning)

TODAY's total viewership hit an 27-week high (best since week of 3/5/2018), up +273,000 and adding the most viewers versus prior week

Compared to the same week last season, TODAY raised its advantage over CBS rose by 52%

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

Leads GMA by +149,000 (+12%) and CBS by +557,000 (+64%)

TODAY ranks #1 among A18-49 viewers

Leads GMA by +136,000 (+15%) and CBS by +407,000 (+64%)

TODAY ranks #2 among total viewers

Trails GMA by -76,000, 60% closer than last season and the narrowest gap in six seasons

Leads CBS by +753,000, 16% higher than last season

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