RATINGS: TODAY is Number One in Key Demo
By: Kaitlin Milligan Mar. 05, 2019
TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 166 consecutive weeks in first place, TODAY's best demo streak in more than six years. TODAY also won in total viewers last Tuesday and Thursday.
TODAY HIGHLIGHTS
| Program | P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
| TODAY | 1.18 | 1,429 | 0.79 | 1,015 | 4,184 |
| CBS THIS MORNING | 0.69 | 830 | 0.44 | 563 | 3,131 |
| GOOD MORNING AMERICA | 1.11 | 1,340 | 0.74 | 956 | 4,393 |
TODAY averaged 1.429 million A25-54 viewers, leading GMA by +89,000 (+7%) and CBS THIS MORNING by +522,000 (+72%)
- TODAY has now ranked #1 among A25-54 viewers for 166 consecutive weeks (best streak in over six years) and 182 of the last 183 weeks
- TODAY improved its A25-54 lead over CBS by 15% week-over-week and by 1% compared to the same week last season
TODAY averaged 1.015 million A18-49 viewers, +59,000 (+6%) ahead of GMA and +452,000 (+80%) higher than CBS
- TODAY had its best A18-49 lead over CBS in seven weeks
- TODAY's A18-49 advantage over CBS increased by 22% versus prior week and by 10% year-over-year
TODAY averaged 4.184 million total viewers topping CBS THIS MORNING by +1.053 million (+22%)
- TODAY ranked #1 on two mornings: Tuesday and Thursday
- TODAY posted its biggest total viewer win over CBS in seven weeks
- TODAY's total viewer lead over CBS grew 39% week-over-week and 28% over the same week last season
SEASON-TO-DATE (9/24/2018-3/3/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY's total viewer advantage over CBS is up 22% vs. the same period last season (+939,000 vs. +772,000 last season)
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