World Series Coverage Hits Ratings Grand Slam for FOX
By: Caryn Robbins
Last week, the 2013 MLB World Series Games 5 and 6 hit a home run for FOX and led the network to rank No. 1 for the week among Adults 18-34 and Teens (tie) and No. 2 among Adults 18-49. FOX is the *only* network to be up year-over-year in the core Adults 18-49 demo including +4% among Adults 18-49 and up +9% in Total Viewers (8.1 Mil vs. 7.4 Mil) Versus last season.
On Monday and Wednesday, FOX placed No. 1 among Adults 18-49, Total Viewers and key male demos with the World Series GAMES 5 and 6: BOSTON V. ST. LOUIS. The six-game 2013 MLB World Series was up +17% among Adults 18-49 and Total Viewers Versus last year's World Series. The 2013 MLB World Series also posted impressive double-digit increases across key male and adults demographics over 2012, including Men 18-34 (+18%, 4.7 vs. 4.0); Men 18-49 (+13%, 5.3 vs. 4.7); and Adults 18-34 (+16%, 3.7 vs. 3.2). FOX had: · 4 of the Top 20 programs among Adults 18-49: FOX MLB World Series GAME 6 (No. 2), FOX MLB World Series GAME 5 (No. 4), Family Guy (No. 16) and The Simpsons (No. 18). · 6 of the Top 20 programs among Adults 18-34: FOX MLB World Series GAME 6 (No. 2), FOX MLB World Series GAME 5 (No. 3), Family Guy (No. 5), The Simpsons (No. 8), AMERICAN DAD (No. 10) and BOB'S BURGERS (No. 16). · 7 of the Top 20 programs among Teens: FOX MLB World Series GAME 6 (No. 2), The Simpsons (No. 4), FOX MLB World Series GAME 5 (No. 7 tie), Family Guy (No. 7 tie), The Simpsons 7:30p Encore (No. 10), BOB'S BURGERS (No. 11) and AMERICAN DAD (No. 14).ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.3/7 FOX 2.1/7 FOX 7.7
ABC 1.9/6 ABC 1.4/5 ABC 7.4
CBS 2.2/6 CBS 1.5/5 CBS 10.5
NBC 2.4/7 NBC 1.9/6 NBC 7.4
CW 0.6/2 CW 0.6/2 CW 1.6
UNI 1.2/3 UNI 1.0/3 UNI 3.2
TEL 0.5/1 TEL 0.4/1 TEL 1.2 About FOX Broadcasting Company Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of Primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
Videos