The Season Two Premiere of GROWN-ISH is Freeform's Top Comedy Telecast Since March 2018

The season 2 premiere of Freeform's "grown-ish" (Jan. 2, 2019, 8:00-8:31 p.m. EST) improved over its season 1 finale (Mar. 28, 2018) by sizeable double digits with Total Viewers (+42%-1.124 million vs. 794,000), Adults 18-49 (+38%-634,000 vs. 460,000) and Women 18-49 (+34%-453,000 vs. 337,000), outperforming its final 8 episodes of last season in Total Viewers, and last 5 episodes in both Adults 18-49 and Women 18-49-since 1/24/18 and 2/14/18 respectively. Additionally, the premiere topped the final 5 episodes of season 1 among Persons 12-34 with a gain of 26% over its finale (432,000 vs. 343,000).

The 2nd season premiere of "grown-ish" stood as cable's strongest comedy telecast since March 2018 among Females 12-34-since Freeform's "grown-ish" on 3/21/18.

Competitively, "grown-ish" was Wednesday's No. 1 scripted cable telecast among Women 18-34 (216,000), Women 18-49, Persons 12-34, and Females 12-34 (326,000).

Freeform's "grown-ish" ranked as the No. 1 scripted cable show in its 8:00 p.m. time period among Total Viewers, Adults 18-34 (294,000), Women 18-34 (212,000), Adults 18-49, Women 18-49, Persons 12-34, and Females 12-34.

In the first 3 days after its launch, the "grown-ish" premiere generated almost 1 million views (971,565) across all digital platforms.

Freeform's "grown-ish" was Wednesday's No. 1 most-engaging cable series with more than 200,000 engagements (203,312) across Twitter, Instagram, Facebook and Tumblr.

Source: TV via The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 1/2/19, or as dated. Social via ListenFirst. 1/2/19. Social Engagement Score (Includes fan growth and post responses on Facebook, Twitter, Instagram & Tumblr, as well as Twitter Conversation Score).

Photo credit: Freeform/ Art Streiber*

To post a comment, you must register and login.