Telemundo's YO SOY EL ARTISTA Premieres to 3.3 Million Total Viewers

The premiere of Telemundo's new mega-reality competition, "Yo Soy El Artista" (I Am the Artist) reached a cumulative U.S. audience of 3,325,000 total viewers and 1,715,000 adults 18-49 this past Sunday night, according to Nielsen. Hosted by international star Lucero and featuring worldwide premieres from Latin music icon Juan Luis Guerra and celebrity judge Luis Fonsi, the show averaged 1,368,000 total viewers and 685,000 adults 18-49, a 65% and 45% growth, respectively, compared to the prior four-week average in the timeslot. Telemundo's share among broadcast Spanish-language networks with adults 18-49 was 32%, up 10 percentage points vs. prior four-week average in the timeslot. Locally, "Yo Soy El Artista" was the #1 Spanish-language show in Miami among total viewers, and #1 in Miami and Phoenix with adults 18-49.

The official hashtag '#YSEA' became a worldwide "trending topic" on Twitter and Facebook, as did four other hashtags related to the show. According to Nielsen Social, "Yo Soy el Artista" was the #1 most-buzzed-about series across all broadcast and cable networks, regardless of language, in terms of Tweets per unique author, outperforming Univision's "Va Por Ti" and CBS's "Big Brother." Globally, the premiere delivered close to 1.8 million page views and 241,000 video streams and was a "trending topic" in Mexico, Venezuela, Colombia and the Dominican Republic.

"Yo Soy el Artista" airs simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. Joining Lucero is a select panel of celebrity judges, including Luis Fonsi, Olga Tañon, Mario Quintero Lara, Stephanie Himonidis 'La Chiquibaby' and Boris Izaguirre, along with 100 international social media influencers, who will vote on contestants from around the country. Participants will have to sing, dance and demonstrate star quality and showmanship, in an intense 13-week competition, where the winner will be named the ultimate true "Artist."

Source: Nielsen, NPM, Live+SD, 9/14/14. Prior Four Weeks= 8/17/14-9/7/14. Timeslot=Su 8-10:30 pm strict daypart. Share based on TEL, UNI & UMA A18-49 Impressions (Su 8-10:30 pm strict daypart). Reach based on NPM fast program cume, 6+ min qualifier. NSI, Live+SD overnight final data, 9/14/14, ranking based on 8-10:30p ET/PT impressions. Adobe Analytics, (Week of August 25 - Week of September 8). Global. Nielsen Social, All Networks/ All Day Parts/ All Episodes/All Series (Ranked on Tweets per Unique Author, September 14, 2014). Twitter Only. Twitter and Facebook, September 14th.

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