Telemundo's EL SENOR DE LOS CIELOS Season Finale Ranks #1 Spanish-Language TV in Time Period
The third season of TELEMUNDO's highly-rated series "El Señor de los Cielos" finished strong, averaging 2,958,000 total viewers and 1,788,000 adults 18-49 on finale night, according to Nielsen. Starring Rafael Amaya as Aurelio Casillas, the finale ranked as the #1 Spanish-language broadcast network program in its time slot, and outperformed English-language networks at 10pm including CBS and ABC, among Adults 18-49 and Adults 18-34. During its full run, the third season of "El Señor de los Cielos" averaged 1,459,000 among adults 18-49, an increase of +13% vs. Season two (1,295,000), and was the #1 program in its time slot among adults 18-34, regardless of language. "El Señor de los Cielos" illustrates the innovative concept of the Telemundo SUPER SERIES - faster paced, action-packed and shorter scripted drama series designed to return for multiple seasons, placing Telemundo at the forefront of Spanish-language television in the United States.
Locally, the final episode of the series ranked #1, regardless of language, in its time period in Miami with total viewers and adults 18-49, and also ranked as the #1 Spanish-language program in its time period among total viewers and adults 18-49 in Los Angeles, New York, Chicago, Houston, San Francisco, Phoenix, Denver and Philadelphia. It also ranked as the #1 Spanish-language program in its time period among adults 18-49 in Dallas.
On the digital front, the finale was the #1 Spanish-language show on Twitter with over 5,100 tweets, and #1 most-social show on Facebook, among Hispanic networks, triggering a total of 160,000 user engagements. Promotion for the finale reached 31 million global Facebook users, +16% vs. season two. The finale generated over 222,000 video streams on finale night. Season three of "El Señor de los Cielos" ranks as TELEMUNDO's most digital series, reaching over 3,800,000 unique users across all digital platforms.
Produced by Telemundo Studios and filmed by Argos Television, "El Señor de los Cielos" is one of TELEMUNDO's most ambitious productions to date; "El Señor de los Cielos" tells the story of Aurelio Casillas, a prominent Mexican drug lord. This season, Aurelio was held in a maximum-security marine prison in Mexico, enduring torture by his interrogators, all while plotting his escape.
Source: NPM, L+SD, 9/21/15. Ranking against competition based on Live+SD, M-F 10-11pm strict daypart excluding specials, A18-49 and A18-34 (000), 4/21/15-9/18/15. NSI, L+SD, 9/21/15, ranking based on preliminary Mon 10-11pm ET/PT, 9-10pm CT/MT impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW. Digital: Adobe Analytics, US Only; 9/21/15. Social: ListenFirst Media, US Only, 9/21/15. Digital: Adobe Analytics, US Only; 4/21-9/21/15.
For more information, please visit Telemundo.com/ElSenordelosCielos, nbcumv.com and follow @TLMDPR on Twitter.