THURSDAY NIGHT FOOTBALL on CBS & NFL Network Scores Big
By: Caryn Robbins
Last night's THURSDAY NIGHT FOOTBALL game featuring New England's win over Tampa Bay earned an average overnight household rating/share of 11.1/19, up +26%, a significant increase from last year's 8.8/15 TNF game rating on CBS and NFL Network in Week 5 (Arizona-San Francisco; 10/06/16), according to Nielsen metered market ratings.
TNF on CBS and NFL Network dominated primetime ratings from 8:00-11:00 PM, ET, averaging a household rating/share of 10.2/17, easily topping the other networks. The 10.2/17 rating was +325% better than FOX (2.4/4), +176% up over NBC (3.7/6) and +132% better than ABC (4.4/7). Last night's game HH rating/share peaked with a 12.3/20 from 9:30-10:00 PM, ET. The game was viewed on CBS/NFL Network/Amazon Prime Video, and that digital viewing data will be available this afternoon when the final numbers are reported.
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