THE VOICE Takes Time Period in Every Key Demo

By: May. 21, 2013
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NBC is #1 for the night among ABC, CBS, NBC and FOX in 18-49 by a 38 percent margin over #2 (with a 2.9 rating vs. a 2.1 for ABC) and "The Voice" is the #1 show of the night on those networks by a 36 percent margin (3.4 vs. 2.5 for "Dancing With the Stars").

* From 8-10:01 p.m. ET, "The Voice" (3.4 rating, 10 share in adults 18-49, 10.6 million viewers overall) won its time period among ABC, CBS, NBC and FOX in every key demographic -- adults, men and women 18-34, 18-49 and 25-54. In adults 18-49, "The Voice" won the slot by 36 percent versus ABC's "Dancing With the Stars" (2.5).

* Note that the last three Monday "Voices" have grown by 0.2 of a point going from these prelim fast-affiliate ratings to official nationals, and every "Voice" telecast this cycle has grown by at least 0.1 in official nationals.

* From 10:01-11 p.m. ET, "Revolution" (1.9/5 in adults 18-49, 5.8 million viewers overall) is currently matching its week-ago 18-49 rating and in total viewers is up week to week by 5 percent (5.800 million vs. 5.514 million), pending updates, while facing this week's "Hawaii Five-0" season finale on CBS and "Motive" series premiere on ABC. "Revolution" ranks #2 in the time period among ABC, CBS and NBC in adults 18-49, within a tenth of a point of #1 and is #1 among ABC, CBS and NBC in adults 18-34 and men 18-34.

* Note that "Revolution" is a highly time-shifted show, with the prior week's telecast growing by 56 percent when going from these next-day "live plus same day" ratings (1.88) to its "live plus three day" result (2.93), moving it ahead of rival dramas in the slot, "Hawaii Five-0," which grew by 33 percent (1.84 vs. 2.44), and "Castle," which grew by 30 percent (2.13 vs. 2.77).

* NBC is #1 for the night among ABC, CBS, NBC and FOX in every key demographic -- adults, men and women 18-34, 18-49 and 25-54.

In Late-Night Metered Markets Monday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.1/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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