Sundance Institute Artist Services Program Supports Filmmakers with Help of Six More Organizations


Keri Putnam, Executive Director of Sundance Institute, today announced that the Institute's Artist Services program - which provides Institute artists with exclusive opportunities for creative self-distribution, marketing and financing solutions for their work - has expanded to include selected films supported by one foundation and five nonprofit organizations. Additionally, these organizations will join with Sundance Institute in continuing to shape the program and the services it offers.

The Bertha Foundation, BRITDOC, Cinereach, Film Independent, the Independent Filmmaker Project and the San Francisco Film Society will each select films that they have supported to receive access to best-in-class digital distribution arrangements that have been negotiated by Sundance Institute Artist Services. These services are targeted for filmmakers who intend to pursue an independent release plan. In support of these filmmakers, the Institute will curate submitted films and work closely each organization, the filmmakers, and exclusive aggregation partner Cinedigm - New Video to develop independent distribution strategies. Furthermore, each organization will work with the Institute to expand educational opportunities to their alumni building on the model of the Artist Services Workshop that takes place each year during the Sundance Film Festival.

"Now more than ever filmmakers need to be creative and entrepreneurial in order to get their stories to audiences. Sundance Institute embraces cross-organizational collaboration in an effort to increase the collective impact on the field; it is in this spirit that we welcome the input of our colleagues to further help us shape the Artist Services program, " said Putnam. "Our hope is that it contributes to the long-term sustainability of independent film careers and a greater diversity of films reaching audiences each year."

With the addition of new partners Tugg, Reelhouse, VHX, and Vimeo, Sundance Institute is expanding its suite of digital platforms and tools offered by Artist Services. Current partners include ten digital retailers as well as Kickstarter , GoWatchIt, and Topspin Media. Tugg is a web-platform that allows filmmakers and fans to create screening events at their local theater. Direct-to-fan platforms Reelhouse, VHX and Vimeo, like longtime Artist Services collaborator Topspin Media, will work with Sundance Institute and its interested supported filmmakers to develop opportunities to sell their films and merchandise directly to end users. All four new partners will participate in the annual Artist Services Workshop on Monday, January 21, at the 2013 Sundance Film Festival in Park City, Utah.

Since the Artist Services program launched in January 2011, more than $3.2 million has been raised for nearly 100 Institute artists' projects via Kickstarter and more than 40 films are now accessible by the public on a variety of platforms and storefronts.

The exclusive aggregation partner for distribution participating in the Artist Services program is Cinedigm - New Video. The Artist Services initiative is made possible by The Bertha Foundation. These deals were brokered via pro bono legal services generously provided by law firm O'Melveny & Myers LLP, which has built the legal framework for the Artist Services program and participating filmmakers since its inception.

Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, I Am My Own Wife, Light in the Piazza and Angels in America. Join Sundance Institute on Facebook, Twitter and YouTube.<

Tugg, Inc.Tugg, Inc. ("Tugg") is a web-platform that enables people to choose the films that play in their local theaters. Through Tugg, individuals and organizations are empowered to select a film, screening time, and nearby theater, and then spread the word to their immediate and online community. Once a necessary amount of people commit to attending, the event will be confirmed, and Tugg will reserve the theater, manage ticketing and ensure delivery of the film; allowing the audience to sit back and enjoy the show. Tugg is currently working with exhibitors Alamo Drafthouse Cinema, AMC Theatres, Bow Tie Cinemas, Cinemark Theatres, Goodrich Quality Cinemas, Rave Cinemas and Regal Cinemas, as well as additional regional and independently-owned theaters across the country. These exhibitors provide theatrical venues for individually curated events showcasing Tugg's growing library of hundreds of studio and independent films.

About ReelhouseFounded in 2011, Reelhouse is an open video sharing community that offers film and video creators a rich toolset to self-distribute their content directly to their viewers via any Internet- connected device. Creators can chose between a series of monetization models while also leveraging customization, marketing, merchandising and media features that provide an engaging experience for their audience, all within a community specifically for quality entertainment content. Co-founded by former Electronic Arts producer Bill Mainguy and executive producer Bill Harrison, Reelhouse is advised by company executive board member and former Electronic Arts Canada General Manager Rory Armes, Hootsuite CEO Ryan Holmes and former Warner Bros. Records CEO Todd Moscowitz, among others. For more information, visit

VHXVHX, founded by Casey Pugh and Jamie Wilkinson, is a platform that allows filmmakers and artists to sell their work directly to fans via their own websites. Recent titles include the live special THE INVISIBLE MADE VISIBLE from This American Life, INDIE GAME: THE MOVIE directed by James Swirsky and Lisanne Pajot, AZIZ ANSARI's DANGEROUSLY DELICIOUS, BEAUTY IS EMBARRASSING directed by Neil Berkeley, WE ARE LEGION directed by Brian Knappenberger, Drafthouse Films MIAMI CONNECTION, and SOUND CITY directed by Dave Grohl.

VimeoVimeo is the home for high-quality videos and the people who love them. Vimeo's mission is to empower and inspire people around the world to create, share and discover videos. As one of the world's largest creative networks, Vimeo has over 14M registered members and reaches a global audience of more than 85M each month. Founded in 2004 and based in New York City, Vimeo, LLC is a subsidiary of IAC (NASDAQ: IACI)

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