NBC's THIS IS US is Week's No. 1 Entertainment Telecast on Big 4 in Key Demo
NBC has dominated the primetime ratings week of Nov. 27-Dec. 3, prevailing among adults 18-49, total viewers and every other key demographic, as the network's Sunday and Thursday NFL telecasts have ranked #1-2 among primetime programs on the Big 4 networks in both 18-49 and total viewers."This Is Us" is the week #1 entertainment telecast on the Big 4 in 18-49 and both the Monday and Tuesday editions of "The Voice" as well as Wednesday's "Christmas in Rockefeller Center" finished in the top 10 on that list, according to "live plus same day" ratings from Nielsen Media Research. Excluding Fox's WORLD SERIES week, NBC's 2.4 rating in 18-49 and 9.3 million viewers overall for the Nov. 27-Dec. 3week are the highest weeklong averages for any network so far this season. NBC is dominating the current primetime season in adults 18-49, with leads over #2 FOX of +0.5 of a rating point or +26% (2.4 vs. 1.9). The +26% advantage is the best for any #1 network at this point in the season in 20 years, since 1997-98 when NBC led #2 ABC by +30%. In total viewers, NBC is running #2 season to date, within 744,000 of #1 CBS (9.931 million vs. 9.187 million). It's NBC's closest margin behind CBS at this point in the season in 15 years, since 2002-03, when CBS' margin over NBC was 596,000. Season to date, NBC is running #1 among ABC, CBS, NBC and FOX in adults 18-49 and every other key demographic. Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 and all key adult-female demos (including a tie in women 18-34). Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."