NBC's THIS IS US is No. 1 for the Night in Key 18-49 Demo

NBC's THIS IS US is No. 1 for the Night in Key 18-49 Demo

NBC's THIS IS US is No. 1 for the Night in Key 18-49 Demo

NBC wins the night among the Big 4 in adults 18-49 and every other key demographic, sweeping six of six half-hours in adults 18-49 to generate a nightlong +62% margin of victory (2.1 vs. 1.3 for #2 CBS). Note that some NBC, ABC and CW stations carried ACC college basketball.

THIS IS US (2.7/10 in 18-49, 9.7 million viewers overall from 9-10:01 p.m. ET) is the #1 show of the night on the Big 4 in 18-49 and wins the timeslot among the Big 4 networks in every key demographic, leading in 18-49 by a +125% margin (2.7 vs. 1.2 for CBS' #2 "Bull").

The drama builds on its powerful lead-in from "Game of Games" by +29% in 18-49 and +22% in total viewers and virtually matches the show's most recent telecast, its fall finale of six weeks ago, in 18-49 (2.7 vs. 2.8 on Nov. 28). The show will increase dramatically via time-shifting and VOD -- "This Is Us" is growing by +81% in 18-49 rating (from a 2.80 to a 5.06) and +6.2 million viewers overall (10.5 million to 16.7 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the "Us" 18-49 rating increases to an 8.27 rating. Upscale: "Us" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.

"Ellen's Game of Games" (2.1/8 in 18-49, 8.0 million viewers overall from 8-9 p.m. ET), which has just been renewed for a second season wins the slot in 18-49 by a +40% margin (2.1 vs. 1.5 for CBS' #2 "NCIS"). Ranks #1 in the timeslot among the Big 4 networks in every key demographic (including a tie in men 25-54). Is the #2 show of the night on the Big 4 networks in adults 18-49, behind only NBC's "This Is Us." Jumps +21% from its first half-hour to its second in 18-49 (1.9 to 2.3) and +1.2 million persons in total viewers (7.4 million to 8.6 million). Virtually matches last week's 8 p.m. telecast in 18-49 (2.1 vs. 2.2, which was the highest in-season rating for a regular-slot alternative-series premiere since March 2016).
Will add viewership via time-shifting and VOD - "Games" grew by +14% in 18-49 (2.21 to 2.51) and +947,000 viewers overall (8.8 million to 9.8 million) going from L+SD to L+3 Nielsens.

"Chicago Med" (1.4/5 in 18-49, 6.9 million viewers overall from 10:01-11 p.m. ET) wins the slot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demos.

Ranks #1 by a +40% margin among those dramas in adults 18-49 (1.4 vs. 1.0 for CBS' #2 "NCIS: New Orleans").

Virtually matches last week's season-high 1.5, which was the show's top rating since March 2, 2017, to post "Med's" second highest 18-49 rating since last March. Will add significant viewership via time-shifting and VOD -- "Med" is increasing this season by +76% in 18-49 rating going from L+SD to L+7 (from a 1.20 to a 2.11) and more than +3.9 million viewers overall (6.7 million to 10.6 million). When projected seven-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.43.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/6; "Late Show with Stephen Colbert," 3.0/8; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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