NBC is #1 for Premiere Week in Adults 18-49
By: Casey Mink Oct. 01, 2013
NBC is #1 for Premiere Week in 18-49 for a second year in a row. NBC is up 7% vs. last year to its best premiere-week rating in five years (and up 19% in total viewers).
NBC's +35% margin of victory over #2 (3.1 vs. 2.3 for #2 ABC) is the biggest premiere-week win for any network in 16 years (since NBC's +43% in 1997). NBC's advantage is up from its year-ago margin of 12% (2.9 vs. 2.6 for #2 Fox).
Net... Premiere Week 2012... Premiere Week 2013...Diff
NBC...2.9...3.1...Up 7%
CBS...2.4...2.2...Down 8%
ABC...2.2...2.3...Up 5%
Fox...2.6...2.2...Down 15% Total Viewers
Net...Premiere Week 2012...Premiere Week 2013...Diff
NBC...8.190 million ...9.713 million...Up 19%
CBS...10.688 million...10.377 million...Down 3%
ABC...8.339 million ...7.990 million...Down 4%
Fox...6.899 million ...6.012 million...Down 13% In total viewers, NBC finished premiere week in second place, its highest premiere-week rank in nine years(since 2004).
NBC's 9.7 million viewers is its biggest overall audience for a premiere week in six years (since 2007).
"Sunday Night Football" (#1)
Monday's "Voice" (#4)
Tuesday's "Voice" (tied for #5)
"The Blacklist" (#9)
"Chicago Fire" (tied for #20)
"Law & Order: SVU" (tied for #20).
Rankings excludes sports pre- and post-game shows.
FIRST MONDAY-TUESDAY WEEK-ONE WINS IN 25 YEARS: NBC won both Monday andTuesday of premiere week in 18-49 for the first time since 1988.
NBC's Monday margin of victory (+74% in 18-49) is the biggest for any net on the Monday of premiere week in the history of people meters (back to September 1987).
NBC's Tuesday advantage (+38% in 18-49) is the biggest Tuesday premiere-week win for any netin six years.
FIRST NET IN 19 YEARS TO DELIVER WEEK-ONE MONDAY-THURSDAY GAINS: NBC is the first Big 4 network in 19 years to deliver gains on each of the first four nights of the new season Versus last year in both 18-49 and total viewers.
VERSUS TWO YEARS AGO... Adults 18-49Net... Premiere Week 2011... Premiere Week 2013...Diff
NBC...2.6...3.1...Up 19% Versus Premiere Week Two Years Ago
CBS...3.3...2.2...Down 33% Versus Premiere Week Two Years Ago
ABC...2.8...2.3...Down 18% Versus Premiere Week Two Years Ago
Fox...3.4...2.2...Down 35% Versus Premiere Week Two Years Ago Total Viewers
Net...Premiere Week 2011...Premiere Week 2013...Diff
NBC...7.495 million ...9.713 million...Up 30% Versus Premiere Week Two Years Ago
CBS...12.644 million...10.377 million...Down 18% Versus Premiere Week Two Years Ago
ABC...9.871 million ...7.990 million...Down 19% Versus Premiere Week Two Years Ago
Fox...8.374 million ...6.012 million...Down 28% Versus Premiere Week Two Years Ago Show by Show
Monday Voice: Up 21% (5.1 vs. 4.2) vs. year-ago early premiere; top "Voice" debut since post-Super Bowl (2/6/12).
The Blacklist: Best rating for a regular 10 p.m. drama (3.8) on ABC, CBS or NBC in the past year.
The Blacklist, L+3: Biggest increase ever for any broadcast show going from L+SD to L+3 in total viewers(+4.4 million persons, from 12.6 million to 16.9 million.
Tuesday Voice: Biggest Tuesday debut ever in total viewers, in 18-49, biggest Tuesday debut since the series premiere
Chicago Fire: Series record ratings (2.7/8 in 18-49, 8.9 million viewers overall).
Revolution: Tops its prior nine telecasts in total viewers, despite losing its "Voice" lead-in; in 18-49, finishes just a tenth behind its May sweep average (1.8 vs. 1.9).
Law & Order SVU: Launched its 15th season with the show's best rating since May 2011, up 29%versus year-ago premiere.
Michael J. FOX Show: Up vs. year-ago premiere in slot by 16% in 18-49 (2.2 vs. 1.9), 94% in total viewers (7.3 million vs. 3.7 million).
Parenthood: Up 60% Versus NBC's average in the slot last season (1.6 vs. 1.0).
Dateline NBC: Grew 15% in the 10 p.m. hour this year Versus its 10-11 p.m. season premiere last year (1.5 vs. 1.3).
Sunday Night Football: 20.5 million is 2nd biggest "Sunday Night Football" audience ever Versus premiere-week Sunday competition.
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