MSNBC Dayside Delivers Biggest Total Audience Since 2012 Election
By: Caryn Robbins Aug. 02, 2016
MSNBC continued to surpass ratings records and deliver significantly higher year-to-year growth than its cable news competitors for the month of July 2016.
The success of MSNBC's strategic shift to breaking news in the daytime hit new highs: MSNBC dayside programming (M-F, 9am-5pm) delivered its biggest total viewer audience since the last presidential election (November 2012) and biggest A25-54 demo audience in over three years (since January 2013). Among total viewers, MSNBC dayside posted year-to-year gains of 117% vs. July 2015, far outpacing both CNN (88%) and Fox News (47%). Among the key A25-54 demo, MSNBC dayside grew by 192% vs. July 2015, more than doubling the demo growth of CNN (93%) and tripling that of Fox News (58%). "Morning Joe" again delivered the biggest total viewer audience for the 6-9am timeslot in MSNBC's 20 year history-- breaking the previous records of the past two months and beating CNN's "New Day" for the 17th straight month. The influential morning show was up 68% in both total viewers and the A25-54 demo vs. July 15, ahead of FOX News' growth (41% in total viewers and 33% in A25-54).Videos