Lucy Hale to Host; Charli XCX & 5th Harmony to Perform on MTV VMA RED CARPET Show
MTV today announced that rising country singer and actress Lucy Hale will host the hour-long 2014 "MTV VMA Red Carpet" pre-show LIVE alongside MTV's own Sway and Christina Garibaldi on Sunday, August 24 at 8:00 p.m. ET/PT outside of The Forum in Inglewood, CA and leading into the VMAs live at 9:00 p.m. ET/PT. The telecast will feature live performances by chart-topping artists, Fifth Harmony and Charli XCX, presented by State Farm®. Leading up to the star-studded pre-show, MTV will air an all new episode of its hit scripted drama, "Teen Wolf," beginning at 7:00 p.m. ET/PT.
"Hosting this year's MTV VMA Red Carpet is the topper to a pretty great year for me after releasing my first album," said Lucy Hale. "I'm looking forward to meeting and talking to some of my favorite artists. It's going to be an amazing night!"
Lining the red carpet will be more than one thousand screaming fans creating a unique and interactive experience on-site and for viewers at home. Housed on massive bleachers, the fans will give the show a whole new energy with en masse audience participation. Also, for the first time ever, fans at home will have the chance to interact with celebrities during the pre-show via social media.
"I cannot wait to perform during the VMAs pre-show," said Charli XCX. "And it's so exciting to have a nomination not only for 'Boom Clap' but for other things with 'Fancy.' It's a girl power anthem and the video is next level."
"We couldn't believe it when we were told that we get to perform on the VMA red carpet," said Fifth Harmony's Ally Brooke. "We've all grown up watching many of our favorite artists perform at the VMAs and now to not only be nominated for an award but also get to perform is phenomenal for us."
Also during the pre-show, pop act and Inglewood's own Becky G and Youtube star Ingrid Nilsen (Missglamorazzi)will report on all the night's beauty trends while serving as conduits for the audience to experience the VMAs in real time through fan inspired challenges using #instaGLAM. Additionally, teen sensation Austin Mahone will be on hand fulfilling his #DareAustin challenge that had fans submitting their ideas for how he should arrive On The Red Carpet via social media.
As previously announced, "House of Style" host and VMA performer and nominee, Iggy Azalea, will be on hand to talk about her role with the return of the series. During the main show, "House of Style" special correspondent, Rita Ora, will bring fans live into the VMA action with real-time commentary on all things VMAs - from the performances to red carpet hair, notable fashions, and more.
In the episode of "Teen Wolf" that's airing immediately prior to the pre-show, Scott (Tyler Posey) and Kira (Arden Cho) fight to protect Satomi's pack from assassins and Stiles (Dylan O'Brien) and Malia (Shelley Hennig) discover the origins of The Dead Pool. The episode will re-air in its regularly scheduled timeslot on Monday, August 25 at 10:00 p.m. ET/PT, followed by an all-new "Wolf Watch."
The 2014 "MTV Video Music Awards," the loudest and at times, the most controversial, annual live celebration of music, is set to make its triumphant return to the west coast when it airs LIVE from the Forum in Inglewood, CA on Sunday, August 24th at 9pm ET/PT. BEYONCÉ leads the nominations this year with eight, followed by Emimen and Iggy Azalea with seven each. This year's VMAs will feature not-to-miss performances from Nicki Minaj, Usher, Ariana Grande, 5 Seconds of Summer, Maroon 5, Iggy Azalea and BEYONCÉ, who will also receive the prestigious Michael Jackson Video Vanguard Award.
Ratings for the 2013 "MTV Video Music Awards Pre-Show" increased 100 percent compared to the previous year with P12-34 and garnered a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.* Additionally, the 2013 "MTV Video Music Awards" aired across MTV's global network of more than 60 channels and enjoyed a double-digit ratings increase year over year in key international markets such as the UK, Australia, the Netherlands, Singapore, Spain, Argentina and more.
Dave Sirulnick and Ryan Kroft serve as Executive Producers for the 2014 "MTV Video Music Awards Pre-Show." Garrett English serves as Executive Producer and Executive in Charge. Joanna Bomberg is Co-Executive Producer. Wendy Plaut is Executive in Charge of Celebrity Talent and Malika Quemerais serves as Music and Talent Executive.
2014 "MTV Video Music Awards Pre-Show" performances are presented by State Farm®, live "House of Style" coverage is presented by Unilever's Caress®, Degree Women® and TRESemmé®, the #VMADare is presented by 5GUM, #InstaGlam InstaAccess is presented by CoverGirl.
*Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Entertainment = excludes sports. Telecast rank dates: 12/31/12-8/25/13.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online HUB MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.
About the Forum:
The Forum underwent a reinvention that has created a thriving venue for both artists and music fans. The Forum opened on January 15 as the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl has been completely modernized and features flexible seating, ranging from 17,500 seats to 7,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall separates this concession area from the arena; ensuring fans do not miss a moment of the performance. Additionally, the Forum delivers a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and includes seven, star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers. For more information, please visit www.fabulousforum.com.
Photo: MTV News