IDOL & More Help FOX Win Week Across Key Demos
By: Caryn Robbins Mar. 05, 2013
FOX's week was highlighted by strong performances by THE FOLLOWING, BONES, AMERICAN IDOL, its Tuesday night comedies and the Sunday night ANIMATION DOMINATION line-up, leading the network to rank No. 1 for the week among Adults 18-49, Adults 18-34 and Teens. FOX also ranked No. 1 five nights this week among Adults 18-34 and 4 nights among Adults 18-49.
On Monday, Bones grew +5% from the previous week in Adults 18-49 and +4% in Total Viewers. The Following increased +2% in Total Viewers from the previous week and was the highest-rated drama of the night in Adults 18-49 and has been every week since its premiere.
8:00-9:00 BONES: (A18?49: 2.3/6, 8.8 Mil Total Viewers)
9:00-10:00 THE FOLLOWING: (A18?49: 2.8/7, 8.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18?49: 2.6/7, 8.7 Mil Total Viewers)FOX ranked No. 2 for the night in Adults 18-49, Adults 18-34 and Total Viewers and ranked No. 1 in Men 18-49 (tie) and Men 18-34. BONES (2.3/6) grew +5% from the previous week in Adults 18-49 (vs. 2.2/6) and +4% in Total Viewers (8.8 Mil. vs. 8.5 Mil.). THE FOLLOWING (2.8/7) increased +2% in Total Viewers from the previous week (8.6 Mil. vs. 8.4 Mil.). The Following was the highest-rated drama of the night in Adults 18-49 and has been every week since its premiere.TUESDAY?8:00-8:30 RAISING HOPE: (A18?49: 1.5/5, 3.5 Mil Total Viewers)
8:30-9:00 Raising Hope (S): (A18?49: 1.4/4, 3.1 Mil Total Viewers)
9:00-9:30 NEW GIRL: (A18?49: 2.3/6, 4.3 Mil Total Viewers)
9:30-10:00 THE MINDY PROJECT: (A18?49: 1.7/4, 3.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18?49: 1.7/5, 3.6 Mil Total Viewers)On Tuesday, FOX ranked No. 2 for the night in Adults 18-49 (tie) and Teens (tie) and won the night in Adults 18-34. NEW GIRL was the highest-rated comedy of the night in Adults 18-49, followed by The Mindy Project and RAISING HOPE. New Girl was the highest-rated program of the night outright in Adults 18-34. At 8p Raising Hope posted a 1.5/5 in Adults 18-49. A second Raising Hope at 830p delivered a 1.4/4 in Adults 18-49. NEW GIRL (2.3/6) improved +5% from the previous week in Adults 18-49 (vs. 2.2/6). In the 9p half hour, New Girl ranked No. 2 in Adults 18-49 and No. 1 in Adults 18-34. THE MINDY PROJECT (1.7/4) rose +6% from the previous week (vs. 1.6/4). The Mindy Project ranked No. 2 in its half hour in Adults 18-49 and No. 1 in Adults 18-34.WEDNESDAY
8:00-10:00 AMERICAN IDOL: (A18?49: 3.9/11, 13.3 Mil Total Viewers)FOX won Wednesday night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. FOX outperformed the No. 2 networks of the night by +63% in Adults 18-49 (3.9/11 vs. 2.4/7 for CBS), +87% in Adults 18-34 (3.0/10 vs. 1.6/5 for ABC) and +39% in Total Viewers (13.3 Mil. vs. 9.6 Mil. for CBS). The second Girls 'Sudden Death' round on American Idol delivered a 3.9/11 among Adults 18-49. American Idol was the No. 1 program of the night in Adults 18-49, Adults 18-34, Teens, Total Viewers and all key female demos.THURSDAY
8:00-10:00 AMERICAN IDOL: (A18?49: 3.8/11, 12.6 Mil Total Viewers)
?FOX won the night in Adults 18-49, Total Viewers, Adults 18-34 and all key demos. For the night, FOX outperformed the No. 2 network, CBS by +90% in Adults 18-49 (3.8/11 vs. 2.0/6) and +164% in Adults 18-34 (2.9/10 vs. 1.1/4). AMERICAN IDOL posted a 3.8/11 in Adults 18-49. American Idol was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34 and Teens.FRIDAY?8:00-9:00 KITCHEN NIGHTMARES: (A18?49: 1.3/4, 3.3 Mil Total Viewers)?9:00-10:00 TOUCH: (A18?49: 0.8/2, 2.9 Mil Total Viewers)?8:00-10:00 FOX PRIME: (A18?49: 1.0/3, 3.1 Mil Total Viewers)??On Friday, FOX placed No. 3 for the night among Adults 18-49, moving to No. 2 among Adults 18-34 (tie) and Teens (tie). KITCHEN NIGHTMARES (1.3/4) grew +18% week-to-week (vs. 1.1/4). Kitchen Nightmares ranked No. 2 among Adults 18-49, rising to No. 1 in Adults 18-34 in its time period. At 9p, TOUCH delivered a 0.8/2 among Adults 18-49, up +14% from the previous week (0.7/2).SATURDAY?8:00-8:30 COPS: (A18-49: 1.0/4, 3.4 Mil Total Viewers)
8:30-9:00 Cops 2 (R): (A18-49: 1.1/4, 3.6 Mil Total Viewers)
9:00-10:00 The Following (R): (A18-49: 0.5/2, 2.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.8/3, 2.7 Mil Total Viewers)
?FOX ranked No. 1 for the night in Adults 18-49 and Adults 18-34 with an original Cops (1.0/4) and encores of Cops 2 (1.1/4) and The Following (0.5/2). SUNDAY
7:00-7:30 The Simpsons (RS): (A18-49: 1.4/4, 3.1 Mil Total Viewers)
7:30-7:59 THE CLEVELAND SHOW: (A18-49: 1.6/5, 3.3 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (A18-49: 2.2/6, 4.7 Mil Total Viewers)
8:30-9:00 THE CLEVELAND SHOW: (A18-49: 1.9/5, 3.8 Mil Total Viewers)
9:00-9:30 Family Guy (R): (A18-49: 1.9/5, 4.1 Mil Total Viewers)
9:30-10:00 BOB'S BURGERS: (A18-49: 1.7/4, 3.7 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.8/5, 3.8 Mil Total Viewers) FOX ranked No. 1 for the night in Adults 18-49 (tie), Adults 18-34 and Teens. FOX won every half hour from 7-10p among Adults 18-34.At 7p an encore The Simpsons (1.4/4) was followed by an original of The Cleveland Show (1.6/5), which was up +45% from two weeks ago (1.1/3). The Cleveland Show posted its highest ratings in the 730p time period in three months among Adults 18-49 and Total Viewers (since 12/2/12) and nearly four months in Adults 18-34 (since 11/18/12).THE SIMPSONS did a 2.2/6, up +10% from two weeks ago (2.0/5) and was the highest rated program of the night among Adults 18-34. A second original CLEVELAND posted 1.9/5 at 830p, followed by an encore of Family Guy which also did a 1.9/5.BOB'S BURGERS did a 1.7/4 at 930p, winning its time period among Adults 18-49.FEBRUARY 25 - MARCH 3, 2013TOTAL PRIMETIME
ADULTS 18?49 ADULTS 18?34 VIEWERS (Mil)
FOX 2.2/6 FOX 1.9/6 FOX 6.6
ABC 1.6/5 ABC 1.2/4 ABC 6.1
CBS 1.9/5 CBS 1.0/3 CBS 9.1
NBC 1.2/4 NBC 0.9/3 NBC 4.1 12/13 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 2/17/13) among Adults 18-49:12/13 Season through 2/17 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
BONES 2.2/6 3.1/8 +41%
THE MOB DOCTOR 1.0/2 1.3/3 +30%
THE FOLLOWING 3.0/7 4.7/12 +57%
RAISING HOPE 1.7/5 2.2/6 +29%
BEN AND KATE 1.3/4 1.6/4 +23%
NEW GIRL 2.3/6 3.8/10 +65%
THE MINDY PROJECT 1.7/4 2.3/6 +35%
AMERICAN IDOL-Wed 5.2/14 6.2/17 +19%
THE X FACTOR-Wed 3.1/9 3.6/10 +16%
AMERICAN IDOL-Thu 4.8/14 5.8/16 +21%
THE X FACTOR-Thu 2.9/8 3.4/10 +17%
GLEE 2.3/6 3.7/10 +61%
KITCHEN NIGHTMARES 1.1/4 1.5/5 +36%
FRINGE 1.0/3 1.6/5 +60%
TOUCH 0.8/2 1.2/4 +50%
THE CLEVELAND SHOW 1.5/4 1.8/5 +20%
THE SIMPSONS 2.9/7 3.3/8 +14%
BOB'S BURGERS 2.1/5 2.4/6 +14%
FAMILY GUY 2.9/7 3.9/9 +34%
AMERICAN DAD 2.2/5 2.7/6 +23%
12/13 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 2/17/13) among Total Viewers:12/13 Season thru 2/17 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
BONES 7.9 10.3 +30%
THE MOB DOCTOR 3.6 4.6 +29%
THE FOLLOWING 9.3 13.5 +45%
RAISING HOPE 3.9 4.8 +25%
BEN AND KATE 2.8 3.4 +21%
NEW GIRL 4.4 6.9 +55%
THE MINDY PROJECT 3.2 4.3 +33%
AMERICAN IDOL-Wed 15.5 17.8 +15%
THE X FACTOR-Wed 8.6 9.9 +15%
AMERICAN IDOL-Thu 14.6 17.2 +17%
THE X FACTOR-Thu 8.5 9.7 +14%
GLEE 5.9 8.8 +49%
KITCHEN NIGHTMARES 3.2 3.9 +23%
FRINGE 2.8 4.3 +52%
TOUCH 3.1 4.3 +40%
THE CLEVELAND SHOW 3.2 3.6 +12%
THE SIMPSONS 6.2 7.1 +14%
BOB'S BURGERS 4.4 4.9 +11%
FAMILY GUY 5.7 7.5 +30%
AMERICAN DAD 4.5 5.4 +19%
About FOX Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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