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HERB ALPERT IS... Documentary To Have Special AARP Hosting Screening Tonight

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About the life and career of the legendary artist and philanthropist. 

HERB ALPERT IS... Documentary To Have Special AARP Hosting Screening Tonight

Tonight, Friday, October 16th the 38 million member strong AARP will host a special screening of the documentary Herb Alpert Is...about the life and career of the legendary artist and philanthropist. Herb Alpert Is... premiered on October 1st. Over 20,000 viewers tuned in to the world premiere screening across 3 platforms - Facebook, Youtube and Twitter. The global LIVE event featured a Q&A with Herb Alpert and director John Scheinfeld moderated by the Grammy Museum's Artistic Director Scott Goldman and opened with well wishes from some of Herb's illustrious friends including Lionel Richie, Herbie Hancock, Billy Bob Thornton and more. The screening tonight is part of AARP's Movies For Grownups series and will begin at 8PM EST and is free with advance registration.

A companion audio box set of the same name, Herb Alpert Is..., was also made available on October 2nd, digitally, in LP format and features a coffee table book and a five-piece 180 gram vinyl set. Its also available on CD as a 3-disc set. This week the boxed set made its debut on the Billboard Contemporary Jazz Chart entering at #4. Both physical formats will feature 63 songs spanning 5 decades, 180 pages of vintage photos, liner notes and an essay from music journalist Bud Scoppa.

One of the most accomplished artists in the music industry, Alpert has sold over 72 million records and co-founded A&M Records, one of the most successful independent music labels in history and home to such artists as Janet Jackson, The Police, Cat Stevens and Peter Frampton. Herb Alpert Is... celebrates the life and work of Herb Alpert and the impact he has had on American culture. His latest album, "Over the Rainbow" was released in October 2019 and debuted at #1 on the Billboard Jazz and Contemporary Jazz album charts.

Filmmaker John Scheinfeld's (Chasing Trane: The John Coltrane Documentary, The US vs John Lennon) documentary Herb Alpert Is... a passionate and inspiring exploration of Alpert's personal and creative journey that reveals the critical events, experiences and challenges that have shaped an extraordinary life and instilled deep within the Grammy-winning trumpeter the desire to make a difference each and every day. Colleagues ranging from Questlove to Sting to Bill Moyers bring their unique voices and perspectives to telling this remarkable story.

In all, Herb Alpert has earned 15 gold and 14 platinum records; won nine Grammys between 1966 and 2014 and received the National Medal of Arts from President Obama in 2012. In 1962 Herb co-founded the indie label, A & M Records (with Jerry Moss) which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. Less known is his striking work as an abstract painter and sculptor. Mostly below-the-radar is his significant philanthropic support of educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to CalArts and UCLA.

Says Scheinfeld, "Herb is a true artist who did things the right way, achieved success on his own terms, and brought much joy to the world in the process. I wanted to make a documentary that would reflect this and, most importantly, to be a "Feel Good" film that will uplift, inspire and bring audiences together exactly as does Herb's music."

Watch the trailer here:


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