Fathom Events Partners With Authentic Brands Group to Exclusively Release Elvis Presley's '68 Comeback Special' in Movie Theaters Worldwide
Fathom Events has announced a strategic partnership with Authentic Brands Group (ABG), a brand development, marketing and entertainment company, and owner of Elvis Presley Enterprises LLC. The partnership kicks off this summer with an exclusive two-day theatrical release Elvis' legendary "'68 Comeback Special," directed and produced by Steve Binder, to cinema audiences worldwide.
The "'68 Comeback Special" will hit big screens with a two-day, 50th-anniversary event on August 16 and 20. More details, including screening times, locations and ticketing, will be announced in the coming weeks. The event and parties were brought together by music and media producer, Spencer Proffer, CEO of Meteor 17. Proffer and ABG's Marc Rosen, SVP Entertainment, will serve as the producers of the event and will collaborate on the development and distribution of new, exclusive cinema presentations.
"ABG is recognized as a global leader in the brand space and the company's commitment to creating immersive brand experiences aligns perfectly with Fathom's dedication to providing our audiences with exclusive, interactive and memorable cinema events," Fathom Events CEO Ray Nutt said. "We look forward to working together on many exciting projects for cinema audiences worldwide, beginning with this rare concert experience for Elvis fans."
ABG owns a global portfolio of iconic Celebrity & Entertainment and Lifestyle brands including Marilyn Monroe, Elvis Presley, Shaquille O'Neal, Juicy Couture, Nautica and Prince Tennis. Through this partnership, Fathom Events and ABG will launch original big-screen presentations that feature new and archival branded content.
"Our brands have incredibly dedicated and passionate fans and we are constantly looking for new ways to deliver one-of-a-kind experiences that are engaging, relevant and inspiring," said Marc Rosen, SVP Entertainment of ABG. "Seeing Elvis on screen is one of the most memorable and influential brand experiences and we look forward to bringing this special and future events to audiences around the world."
About Fathom Events
Fathom Events is the leading event cinema distributor with participating theaters in all 100 of the top Designated Market Areas® and ranks as one of the largest overall distributors of content to movie theaters. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC) (known collectively as AC JV, LLC), Fathom Events offers a variety of one-of-a-kind entertainment events in theaters such as live performances of the Metropolitan Opera, top stage productions including Newsies! The Broadway Musical and George Takei's Allegiance, major sporting events such as Mayweather vs. McGregor, epic concerts with artists like Lady Antebellum and Sammy Hagar, the yearlong TCM Big Screen Classics series, inspirational events such as Is Genesis History? and IN OUR HANDS: The Battle for Jerusalem, and popular anime franchises like Pokémon and Dragon Ball Z. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events' live digital broadcast network ("DBN") is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 917 locations and 1,440 screens in 181 DMAs. For more information, visit www.fathomevents.com
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a global portfolio of celebrity & entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 31 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,100 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media. ABG's global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Frye®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. abg-nyc.com
About Meteor 17 & Spencer Proffer
Headquartered in Los Angeles, this convergence and production venture is helmed by innovative media and music producer, Spencer Proffer. M17 is producing and is developing an ambitious slate of projects across music, TV, film, Internet, live event, and other platforms, integrating brand marketing and music as organic components. M17 is a full-service organization that actively participates from conception and architecture through all phases of deal-making, production, marketing and distribution entities highlighted on www.meteor17.com.