ESPN Digital Media is #1 Across Platforms in June

By: Caryn Robbins Jul. 29, 2013

ESPN Digital Media accounted for one third of all sports category usage across digital platforms in June, more than twice the average minute audience of No. 2 Yahoo! Sports-NBC Sports Network, and more than the Nos. 2 and 3 sports properties combined, according to comScore's Multi-Platform data.

ESPN has been No. 1 in the sports category in average minute audience, total minutes of usage and total visits every month since comScore began releasing its Multi-Platform data in September 2012. Other results from the June comScore Multi-Platform report:

· In total ESPN digital properties attracted 51.7 million unique visitors, logging 4.6 billion minutes of usage and 597.9 million visits.

· 88.6 minutes per user were spent with ESPN digital properties, including ESPN.com, WatchESPN and ScoreCenter.

· 32% of ESPN's unique users - 16.8 million people - exclusively accessed content on smartphones and tablets, and 48% of all time spent with ESPN digital content came from mobile device users.

· 106,096 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout June. Among Men 18-34 ESPN was the 9th most-used digital property in the U.S.

· For unique visitors across all male demographics in June, ESPN was the No. 1 digital sports property, leading No. 2 Yahoo! Sports-NBC Sports Network by +39% among men 18-34 and +22% among men 18-49.

Additional results from ESPN Research & Analytics:

· ESPN sent 3.1 billion alerts in June, up 86% from a year ago.

· Users watched 276 million ESPN digital video clips. 74% were viewed on computers, 15% on mobile devices and 9% on YouTube.1

· Viewers spent 797 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms.1

ESPN networks and ABC sports television content generated 37.4 million social media comments in June.2 Driven by 26.7 million comments about the NBA Finals, ABC was the most-social TV network during the month. Other key social media metrics:

· ESPN ended June with 8.8 million Facebook fans, while the SportsCenter Facebook page totaled 7.0 million fans.3

· 2.8 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 2.9 million engaged with the SportsCenter page.3

· 31.4 million people were reached by ESPN page content on Facebook; 24.6 million by SportsCenter page content. 3

· ESPN had 22.7 million unique followers across all of its Twitter accounts in June.

· ESPN's top five Twitter accounts were @ESPN (6.7 million followers), @SportsCenter (5.4MM), @adamschefter (2.3MM), @billsimmons (2.1MM) and @SportsNation (1.8MM).

· ESPN's Twitter accounts were retweeted 3.5 million times during the month.4

· ESPN video content on Youtube generated 23.6 million views, up 40% from a year ago.5

1 Source: Adobe Site Catalyst

2 Source: SocialGuide

3 Source: Facebook

4 Source: Twitter

5 Source: YouTube