Disney Channel Sweeps 2013's Second Quarter in Kids 6-11

For 2Q 2013, powered by the largest portfolio of original series for kids and families, including top-rated series "Jessie," "Austin & Ally," "A.N.T. Farm," "Shake It Up" and "Good Luck Charlie," 24-hour kid-dedicated, family-inclusive television network Disney Channel once again topped the charts, ranking as TV's #1 network in Total Day for the 9th consecutive quarter in Kids 6-11 (601,000/2.5 rating - dates back to 2Q11), for the 17th straight quarter in Tweens 9-14 (537,000/2.3 rating - dates back to 2Q09) and was #1 for the 4th time in the previous 6 quarters in Kids 2-11 (921,000/2.3 rating). Moreover, 2Q13 wrapped as the network's most-watched 2Q on record in Tweens 9-14, and 7th quarter overall (out of 69 quarters).

Disney Channel towered over Nickelodeon by at least double digits for the 8th consecutive quarter in Kids 6-11 (+38% - 601,000 vs. 437,000) and Tweens 9-14 (+89% - 537,000 vs. 284,000).

In Prime, Disney Channel extended its dominance as TV's #1 network to 36 consecutive quarters in Kids 6-11 (972,000/4.1 rating) and to 59 straight quarters in Tweens 9-14 (846,000/3.6 rating). On a monthly basis, the network's streak extended to 101 straight months in Kids 6-11 and to 96 straight months in Tweens 9-14.

In June 2013, Disney Channel swept Total Day, ranking as cable TV's #1 network in Total Viewers (1.81 million) and TV's #1 network in Kids 2-11 (995,000/2.5 rating), Kids 6-11 (694,000/2.9 rating) and Tweens 9-14 (627,000/2.6 rating).

Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, recorded 2Q highs in Total Viewers (1.48 million), Girls 2-5 (278,000/3.6 rating) and Women 18-49 (321,000/0.5 rating), and was its highest rated 2Q in Kids 2-5 (3.2 rating). Notably, this marked the network's 3rd consecutive year growing its second quarter audience in Girls 2-5 and 5th in Women 18-49.

• In June 2013, the final month of the quarter, "Sofia the First" ranked as cable TV's #1 series in Kids 2-5 (706,000/4.4 rating) and Girls 2-5 (423,000/5.4 rating), and was the #1 preschool cable TV series in Total Viewers (2.22 million) and Women 18-49 (403,000/0.6 rating).

o In fact, the block delivered the month's Top 4 preschool cable TV series in Viewers with "Sofia the First" (2.22 million), "Jake and the Never Land Pirates" (1.87 million), "Doc McStuffins" (1.86 million) and "Mickey Mouse Clubhouse" (1.78 million).

• On June 28, "Sofia the First" (9:00 - 9:30 a.m.) soared to a series high in Boys 2-5 (482,000/5.9 rating), delivered its #2 original telecast ever in Total Viewers (2.66 million), and its most-watched original telecast in over 4 months in Kids 2-5 (1.03 million/6.4 rating - since 2/22/13).

In its first quarter of publicly reported ratings, 24-hour Disney Junior Channel ranked as 2Q's #1 preschool TV network in Total Viewers (358,000), Kids 2-5 (186,000/1.2 rating), Boys 2-5 (106,000/1.3 rating) and Women 18-49 (69,000), winning each week throughout the quarter in the preschooler demos and 12 out of 13 weeks in Total Viewers.

• Disney Junior Channel exceeded Nick Jr. by double digits in target demos: by 11% in Total Viewers (358,000 vs. 323,000), by 17% in Kids 2-5 (186,000 vs. 159,000) and by 36% in Boys 2-5 (106,000 vs. 78,000), despite being in 16.4 million fewer homes.

• Disney Junior Channel towered over Sprout by triple digits in key categories, including by 145% in Total Viewers (358,000 vs. 146,000), by 178% in Kids 2-5 (186,000 vs. 67,000), by 293% in Boys 2-5 (106,000 vs. 27,000) and by 109% in Women 18-49 (69,000 vs. 33,000).

Source: NTI, U.S. ratings, most current, 2Q 2013: 4/1/13-6/30/13; Streaks include ties on rating. Quarter series ranks based on trackage data with minimum 5 telecasts.]

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